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Salesforce Marketing-Cloud-Personalization Exam (page: 4)
Salesforce Marketing Cloud Personalization Accredited Professional
Updated on: 28-Jul-2025

Viewing Page 4 of 26
Marketing-Cloud-Personalization PDF 121 Questions

What three components are defined by the developer in the Sitemap?

  1. Page Types
  2. Events
  3. Promotions
  4. Campaigns
  5. Content Zones

Answer(s): A,B,E

Explanation:

Page Types:
Defines the structure of website pages, enabling accurate mapping of data and personalization rules.


Reference:

Salesforce Sitemap and Page Types Guide.
Events:
Events track user actions like clicks and form submissions, feeding interaction data into the system.

Salesforce Interaction Studio Event Configuration.
Content Zones:
Defines specific areas on a webpage where personalized content can be displayed dynamically.

Salesforce Content Zone Integration Documentation.



What three components can a web developer define by pageType?

  1. Item Actions
  2. Campaign
  3. Goals
  4. Content Zones
  5. Capturing Attribute

Answer(s): A,D,E

Explanation:

In Salesforce Marketing Cloud Interaction Studio (Marketing Cloud Personalization), pageType is a critical concept for defining the structure and behavior of web pages. A web developer can specify several components by using pageType, enabling Interaction Studio to properly capture data, define user interactions, and deliver personalized content.

1. Item Actions
What It Is:
Developers define item actions to specify the types of actions that users can take on the page. These actions allow Interaction Studio to track specific user behaviors and interactions with items (e.g., clicking, adding to cart, or viewing details).

Purpose:
To enable the platform to log user activity for analytics and personalization. To define actionable items on the page for recommendations or offers.
Example:
A developer sets up "Add to Cart" and "View Product" actions for product pages.
Documentation


Reference:

Item Actions in Interaction Studio.

2. Content Zones
What It Is:
Content zones are specific areas on a web page where personalized content can be dynamically displayed. Developers define these zones by pageType to ensure personalized content is delivered in the correct location.
Purpose:
To designate sections of a webpage for personalization. To enable seamless integration of Interaction Studio's campaigns and recommendations.
Example:
A developer defines a "Hero Banner Zone" or "Sidebar Recommendations Zone" for a pageType associated with a homepage or product page.
Documentation

Defining Content Zones.

3. Capturing Attribute
What It Is:
Capturing attributes involves defining data fields or properties that Interaction Studio should capture when a pageType is loaded. These attributes provide context about the user, items, or page to support personalization and analytics.
Purpose:
To enrich Interaction Studio's dataset with key metadata for better targeting and reporting. To capture information like product IDs, categories, or user actions on specific page types.
Example:
A developer captures attributes such as "Product Name," "Category," or "Price" on a product page.
Documentation

Capturing Attributes in Interaction Studio.

Why Other Options Are Not Correct
B . Campaign:
Campaigns are created and managed separately in Interaction Studio. They are not a component of pageType.


Campaign Setup in Interaction Studio.
C . Goals:
Goals refer to specific outcomes or KPIs defined within Interaction Studio campaigns, not something defined by pageType.


Defining Goals in Interaction Studio.

Documentation Reference
PageType Configuration in Interaction Studio.



What is the unified customer profile?

  1. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
  2. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
  3. A unified view of all customer activity across, websites, web applications, mobile store, call center
  4. A profile view for administrators to see activity across all of the customer touch points

Answer(s): A

Explanation:

The unified customer profile in Interaction Studio provides:
A real-time, consolidated view of each individual visitor, customer, or user. This profile is built from interactions across your website, marketing emails, and any integrated channels like mobile apps or physical stores.
It enables personalized marketing efforts based on detailed behavior and preferences.


Reference:

Salesforce Interaction Studio Documentation - Unified Customer Profile



Which ingredient shows a vistor products or content based on a "people like me" algorithm?

  1. Similar Items
  2. Trending
  3. Collaborative Filtering
  4. Co Browser

Answer(s): C

Explanation:

The Collaborative Filtering ingredient uses a "people like me" algorithm to suggest products or content based on the behaviors of other users with similar preferences or actions. It identifies patterns among groups of users to provide tailored recommendations.


Reference:

Salesforce Interaction Studio Documentation - Ingredients in Recipes



A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

  1. Co-Buy
  2. Similar Items
  3. Trending
  4. Co-Browse

Answer(s): A

Explanation:

The Co-Buy ingredient in a recipe identifies and displays products commonly purchased together. On a product page, it can recommend complementary items based on the main product being viewed.


Reference:

Salesforce Interaction Studio Documentation - Recipes and Ingredients



Viewing Page 4 of 26



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