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  3. Marketing-Cloud-Personalization

Salesforce Marketing-Cloud-Personalization Exam (page: 3)
Salesforce Marketing Cloud Personalization Accredited Professional
Updated on: 11-Dec-2025

Viewing Page 3 of 26
Marketing-Cloud-Personalization PDF 121 Questions

How are anonymous visitors tracked?

  1. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
  2. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
  3. The customer must assign a unique alphanumeric identifier using a first-party cookie
  4. The browser assigns a 3rd party cookie

Answer(s): A

Explanation:

Interaction Studio tracks anonymous visitors by:
Assigning a unique identifier via a first-party cookie.

This cookie ensures compliance with privacy standards and allows tracking across sessions for personalization without identifying personally identifiable information (PII).


Reference:

Salesforce Interaction Studio Documentation - Visitor Tracking



If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

  1. Developer tools
  2. Force SDK URL
  3. Campaign Debugger
  4. Inject SDK

Answer(s): B

Explanation:

When testing a website where a beacon from a different dataset is deployed, the Force SDK URL feature in the Evergage Launcher is used.
This allows developers to load and simulate a different dataset by specifying the SDK URL, enabling them to troubleshoot and test scenarios accurately.


Reference:

Salesforce Interaction Studio Developer Documentation - Evergage Launcher



What is the best practice naming convention for attributes?

  1. UpperCamelCase
  2. Lower_snake_case
  3. Upper_snake_case
  4. lowerCamelCase

Answer(s): A

Explanation:

Best practice naming convention for attributes in Interaction Studio:
Use UpperCamelCase (e.g., FirstName, PurchaseDate).
This ensures consistency, readability, and adherence to Interaction Studio's standards.


Reference:

Salesforce Interaction Studio Developer Documentation - Attribute Naming Conventions



What are three features of the WebSDK when deployed on a website?

  1. Configure filters and goals
  2. Rendering campaign for personalisation
  3. Identity and cookie management
  4. Sitemapping for data collection
  5. Loading data from ETL feeds

Answer(s): B,C,D

Explanation:

Rendering Campaign for Personalization:
WebSDK enables the dynamic rendering of personalized campaigns directly on the website. It adapts content based on predefined rules and user behavior.


Reference:

Salesforce Interaction Studio Documentation ­ WebSDK Personalization.
Identity and Cookie Management:
WebSDK provides identity and cookie management, ensuring seamless user identification across sessions and devices.


Salesforce WebSDK Cookie Management Guide.
Sitemapping for Data Collection:
Sitemapping allows data collection by defining page types and content zones, which helps track user interactions effectively.


Salesforce WebSDK Configuration and Sitemapping Documentation.



In which two locations in the pageType definition can a developer pass in attributes?

  1. Listeners
  2. cashdom
  3. Ismatch
  4. onActionEvent

Answer(s): A,D

Explanation:

Listeners:
Listeners in pageType definitions monitor specific user interactions and pass attributes dynamically to enhance personalization.


Reference:

Salesforce WebSDK Development Guide ­ Using Listeners.
onActionEvent:
This attribute in pageType captures events triggered by user actions, passing relevant data for processing.


Salesforce Interaction Studio Documentation ­ Defining onActionEvent.



Viewing Page 3 of 26



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