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Salesforce Marketing-Cloud-Personalization Exam (page: 2)
Salesforce Marketing Cloud Personalization Accredited Professional
Updated on: 28-Jul-2025

Viewing Page 2 of 26
Marketing-Cloud-Personalization PDF 121 Questions

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

  1. A/B testing
  2. Rule based testing
  3. Time based testing
  4. Variation testing

Answer(s): B

Explanation:

Verified: Rule-based testing (also known as dynamic content or multivariate testing in some contexts) is the most appropriate approach in Salesforce Marketing Cloud to deliver different experiences to different segments within the same campaign.

Rule-Based Testing: This approach involves defining rules that determine which content variation a subscriber will see based on their specific characteristics (attributes, data extension values, segment membership, etc.).
Segmentation: You can create segments within Salesforce Marketing Cloud based on various criteria, like demographics, behavior, engagement history, or any other data you have about your subscribers. Content Variations: You create multiple variations of content (e.g., different images, text blocks, or calls to action) within an email or CloudPage.
Rule Definition: Within the content editing interface (Email Studio Content Builder or CloudPages), you define rules that map segments to content variations. For example:

Rule 1: If a subscriber is in the "High-Value Customers" segment, show Content Variation A (e.g., an exclusive offer).
Rule 2: If a subscriber is in the "New Subscribers" segment, show Content Variation B (e.g., a welcome message).
Default Content: You can also define a default content variation to be shown to subscribers who don't match any of the defined rules.
Salesforce Marketing Cloud


Reference:

Dynamic Content (Email Studio): Salesforce Marketing Cloud's core feature for rule-based content personalization is called "Dynamic Content."
https://help.salesforce.com/s/articleView?id=mktg.mc_ceb_dynamic_content.htm&language=en_U S&type=5



What qualifies a web visitor to see any experience of a web campaign?

  1. Campaign tracking rules
  2. Einstein Next Best Action
  3. Einstein Recipe Ingredients
  4. Email campaign rules

Answer(s): A

Explanation:

In Salesforce Marketing Cloud Interaction Studio (Marketing Cloud Personalization), Campaign Tracking Rules determine when and how a web visitor qualifies to see an experience from a web campaign. These rules are essential for ensuring that campaigns are targeted accurately and delivered to the appropriate audience.

1. Campaign Tracking Rules
What It Is:
Campaign tracking rules specify the conditions under which a visitor becomes eligible to see a web campaign experience. These rules are often based on user behaviors, attributes, or interactions with the website.
Purpose:
To define entry conditions for campaign participation. To ensure relevant and personalized experiences for qualified visitors.
How It Works:
Tracking rules are defined at the campaign level in Interaction Studio.
Rules can include conditions such as:
Pages visited.
Specific clicks or interactions.
Time spent on a webpage.
Referral sources or UTM parameters.
When a visitor's behavior matches the tracking rules, they qualify to see the campaign experience.
Example:
A visitor who views a product page and spends more than 30 seconds qualifies to see a promotional banner for that product.
Documentation


Reference:

Campaign Tracking Rules Overview.

Why Other Options Are Not Correct
B . Einstein Next Best Action:
Einstein Next Best Action provides recommendations for actions based on predictive algorithms.
While it can inform decisions, it does not directly determine qualification for web campaigns.


Einstein Next Best Action.
C . Einstein Recipe Ingredients:
Recipe ingredients are used for personalizing product or content recommendations based on AI models, not for qualifying visitors for web campaigns.


Einstein Recipes Overview.
D . Email Campaign Rules:
Email campaign rules are specific to email personalization and are unrelated to web campaign qualification.


Email Campaign Personalization.

Documentation Reference
Campaign Tracking Rules in Interaction Studio.



How does a developer share web templates from one dataset to another?

  1. Deployment manager
  2. Copy
  3. Download to zip file, upload zip file
  4. Clone

Answer(s): C

Explanation:

Downloading and Uploading Web Templates: To share web templates across datasets, developers must download the templates as a ZIP file and upload them into the target dataset manually.
Steps to Share Templates:
Open the Web Studio or Web Templates section in SFMC. Select the desired template and download it as a ZIP file.
Go to the target dataset and upload the ZIP file.
Validate the template and adjust configurations as needed.


Reference:

Salesforce Marketing Cloud: Exporting and Importing Web Templates.
Official SFMC Web Studio Documentation.



How does IS define web template?

  1. A repeatable framework used to create a web campaign
  2. A google Chrome Extension
  3. The events and behavior of what will be captured on the websites
  4. An area on your site that a developer has configured.

Answer(s): A

Explanation:

In Interaction Studio (IS), a web template is defined as:

A reusable framework that simplifies the creation of web campaigns. Developers design web templates to include configurable elements such as layout, dynamic content rules, and styling, which marketers can use to personalize experiences without requiring extensive coding.


Reference:

Salesforce Interaction Studio Documentation - Web Templates



The sitemap provides the functionality that enables IS to identify which three items?

  1. Page types
  2. content zones
  3. attributes
  4. campaign
  5. Templates

Answer(s): A,B,C

Explanation:

A sitemap in Interaction Studio enables IS to identify key components on a website for personalization purposes, including:
Page Types (Answer A):
Classifies different types of pages (e.g., product pages, category pages).
Content Zones (Answer B):
Defines areas of the webpage where personalized content can be displayed.
Attributes (Answer C):
Captures metadata about pages and elements, such as product details or user behavior.


Reference:

Salesforce Interaction Studio Documentation - Sitemaps



Viewing Page 2 of 26



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