Amazon
Avaya
Checkpoint
Cisco®
CompTIA
CrowdStrike
EC-Council
EXIN
Fortinet
Google
ISC
ISC2
ITIL®
Juniper
Microsoft
MuleSoft
Okta
Palo Alto Networks
Salesforce
SAP
All Vendors
  1. Home
  2. Salesforce
  3. Marketing-Cloud-Personalization

Salesforce Marketing-Cloud-Personalization Exam (page: 5)
Salesforce Marketing Cloud Personalization Accredited Professional
Updated on: 28-Jul-2025

Viewing Page 5 of 26
Marketing-Cloud-Personalization PDF 121 Questions

What are the three types of ingredients available for a recipe?

  1. Catalog-based and Trending
  2. Recommendations
  3. Co-Occurrence
  4. Machine Learning
  5. Promotions

Answer(s): A,B,C

Explanation:

Within the context of Salesforce Marketing Cloud's Interaction Studio (formerly Evergage), "recipes" are pre-built configurations for personalized recommendations. These recipes utilize different types of "ingredients" to determine which items to recommend. Let's break down the correct options:
A . Catalog-based and Trending
Verified: This is a type of ingredient used in Interaction Studio recipes.

Catalog-based: This ingredient leverages data from your product or content catalog. It can recommend items based on various catalog attributes like:
Category: Recommending items from the same or related categories as items the user has viewed or interacted with.
Attributes: Recommending items that share specific attributes (e.g., color, brand, size) with items the user has shown interest in.
Keywords: Recommending items whose descriptions or metadata match keywords derived from user behavior.
Trending: This ingredient considers the overall popularity or trending status of items within your catalog, often within a specific timeframe (e.g., "Trending in the last 7 days").
Salesforce Marketing Cloud


Reference:

Interaction Studio Recipes: The Interaction Studio documentation describes the various recipe types and the ingredients they use.

B . Recommendations
Verified: This is a broad category encompassing ingredients that generate recommendations based on various algorithms.



Which three components of a recipe are optional when configuring a new algorithm?

  1. Decisions
  2. Ingredients
  3. Variation
  4. Boosters
  5. Exclusions

Answer(s): C,D,E

Explanation:

When configuring a new recipe algorithm, the following components are optional:
Boosters (Answer D):
Allows prioritizing specific items based on business goals, such as promoting higher-margin products.
Exclusions (Answer E):
Filters out certain items or categories from being recommended.
Variation (Answer C):
Enables A/B testing by creating multiple variations of a recipe to optimize performance.


Reference:

Salesforce Interaction Studio Documentation - Recipe Configuration



What are IS machine learning powered algorithms called?

  1. Machine Learning Tools
  2. Einstein Recipe
  3. Einstein Decisions
  4. Data Science Workbends

Answer(s): B

Explanation:

Einstein Recipes are the machine-learning-powered algorithms used in Interaction Studio (IS) to deliver personalized recommendations.
These recipes allow businesses to customize AI models to align with their specific goals.


Reference:

Salesforce Interaction Studio Documentation ­ Einstein Recipes Overview.



What is the maximum number of user attributes you can setup per dataset?

  1. 100
  2. 50
  3. 250
  4. 500

Answer(s): A



Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

  1. Viewer
  2. Campaign editor
  3. Editor
  4. Campaign author

Answer(s): C

Explanation:

The Editor role in Interaction Studio provides permissions to view, create, update, publish, and delete campaigns and recipes.
This role is ideal for users who require comprehensive access to manage campaigns and AI-powered personalization.

In Salesforce Marketing Cloud Personalization (Interaction Studio), the Editor role provides the necessary permissions to:
View all data and activities within Interaction Studio.
Create, update, publish, and delete campaigns.
Manage and edit recipes and other configuration elements. This role is ideal for users who need comprehensive access for both viewing and managing campaigns and recipes.


Reference:

Salesforce Interaction Studio Roles and Permissions Documentation.



Viewing Page 5 of 26



Share your comments for Salesforce Marketing-Cloud-Personalization exam with other users:

Zhiguang 8/19/2023 11:37:00 PM

please upload dump. thanks in advance.
Anonymous


deedee 12/23/2023 5:51:00 PM

great great
UNITED STATES


Asad Khan 11/1/2023 3:10:00 AM

answer 16 should be b your organizational policies require you to use virtual machines directly
Anonymous


Sale Danasabe 10/24/2023 5:21:00 PM

the question are kind of tricky of you didnt get the hnag on it.
Anonymous


Luis 11/16/2023 1:39:00 PM

can anyone tell me if this is for rhel8 or rhel9?
UNITED STATES


hik 1/19/2024 1:47:00 PM

good content
UNITED STATES


Blessious Phiri 8/15/2023 2:18:00 PM

pdb and cdb are critical to the database
Anonymous


Zuned 10/22/2023 4:39:00 AM

till 104 questions are free, lets see how it helps me in my exam today.
UNITED STATES


Muhammad Rawish Siddiqui 12/3/2023 12:11:00 PM

question # 56, answer is true not false.
SAUDI ARABIA


Amaresh Vashishtha 8/27/2023 1:33:00 AM

i would be requiring dumps to prepare for certification exam
Anonymous


Asad 9/8/2023 1:01:00 AM

very helpful
PAKISTAN


Blessious Phiri 8/13/2023 3:10:00 PM

control file is the heart of rman backup
Anonymous


Senthil 9/19/2023 5:47:00 AM

hi could you please upload the ibm c2090-543 dumps
Anonymous


Harry 6/27/2023 7:20:00 AM

appriciate if you could upload this again
AUSTRALIA


Anonymous 7/10/2023 4:10:00 AM

please upload the dump
SWEDEN


Raja 6/20/2023 5:30:00 AM

i found some questions answers mismatch with explanation answers. please properly update
UNITED STATES


Doora 11/30/2023 4:20:00 AM

nothing to mention
Anonymous


deally 1/19/2024 3:41:00 PM

knowable questions
UNITED STATES


Sonia 7/23/2023 4:03:00 PM

very helpfull
UNITED STATES


binEY 10/6/2023 5:15:00 AM

good questions
Anonymous


Neha 9/28/2023 1:58:00 PM

its helpful
Anonymous


Desmond 1/5/2023 9:11:00 PM

i just took my oracle exam and let me tell you, this exam dumps was a lifesaver! without them, iam not sure i would have passed. the questions were tricky and the answers were obscure, but the exam dumps had everything i needed. i would recommend to anyone looking to pass their oracle exams with flying colors (and a little bit of cheating) lol.
SINGAPORE


Davidson OZ 9/9/2023 6:37:00 PM

22. if you need to make sure that one computer in your hot-spot network can access the internet without hot-spot authentication, which menu allows you to do this? answer is ip binding and not wall garden. wall garden allows specified websites to be accessed with users authentication to the hotspot
Anonymous


381 9/2/2023 4:31:00 PM

is question 1 correct?
Anonymous


Laurent 10/6/2023 5:09:00 PM

good content
Anonymous


Sniper69 5/9/2022 11:04:00 PM

manged to pass the exam with this exam dumps.
UNITED STATES


Deepak 12/27/2023 2:37:00 AM

good questions
SINGAPORE


dba 9/23/2023 3:10:00 AM

can we please have the latest exam questions?
Anonymous


Prasad 9/29/2023 7:27:00 AM

please help with jn0-649 latest dumps
HONG KONG


GTI9982 7/31/2023 10:15:00 PM

please i need this dump. thanks
CANADA


Elton Riva 12/12/2023 8:20:00 PM

i have to take the aws certified developer - associate dva-c02 in the next few weeks and i wanted to know if the questions on your website are the same as the official exam.
Anonymous


Berihun Desalegn Wonde 7/13/2023 11:00:00 AM

all questions are more important
Anonymous


gr 7/2/2023 7:03:00 AM

ques 4 answer should be c ie automatically recover from failure
Anonymous


RS 7/27/2023 7:17:00 AM

very very useful page
INDIA