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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam (page: 7)
Salesforce Certified Marketing Cloud Account Engagement Consultant
Updated on: 15-Feb-2026

Viewing Page 7 of 54
Marketing-Cloud-Account-Engagement-Consultant PDF 264 Questions

LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form.
When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

  1. Export the submission report & Import
  2. Run completion Action on form Request a demo with action assign to user
  3. Run completion Action on form Request a demo with action notify Admin
  4. Run an automation rule to assign based on the « Request demo » Submission & prospect status field

Answer(s): D



LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately.
What is the correct way to handle this?

  1. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
  2. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
  3. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
  4. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.

Answer(s): D



LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

  1. Build automation rules add criteria as Contact as blank add action as notify assigned user
  2. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
  3. Build dynamic list add criteria as Contact as blank add action as notify assigned user
  4. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

Answer(s): C



During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

  1. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
  2. CNAME > Salesforce connector > Email Templates > Lists > Engagement program
  3. CNAME > Email Authentication > Email templates > Lists > Engagement program
  4. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

Answer(s): C



You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?

  1. Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.
  2. Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.
  3. Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.
  4. Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.

Answer(s): B



Viewing Page 7 of 54



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