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  3. Marketing-Cloud-Account-Engagement-Consultant

Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam (page: 9)
Salesforce Certified Marketing Cloud Account Engagement Consultant
Updated on: 31-Mar-2026

Viewing Page 9 of 54
Marketing-Cloud-Account-Engagement-Consultant PDF 264 Questions

LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

  1. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List
  2. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
    engagement:: engaged :: Action of:: Remove from list
    Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
    Add to List
  3. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
    Add to List
    Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
    engagement:: engaged :: Action of:: Remove from list
  4. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list

Answer(s): B



LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month.
How would you advise them to accomplish this?

  1. Create a new automation rule.
  2. Create a new segmentation rule.
  3. Add a completion action to the form the prospects completed to register for the webinar.
  4. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

Answer(s): A



LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the

Marketing Cloud Account Engagement Administrator take to automate this process?

  1. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).
  2. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
  3. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
  4. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

Answer(s): B



LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels.
Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

  1. Monitor no of visitors, social post enagements and natural search reports month over month
  2. Monitor no of visitors, form conversion and email click-through rate reports month over month
  3. Monitor no of prospects, social post enagements and paid search reports month over month
  4. Monitor no of prospects, form submission and email open rate reports month over month

Answer(s): A



Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

  1. Create a completion action based on the Lead Status field value.
  2. Create a dynamic list based on the Lead Status field value
  3. Create an automation rule based on the Lead Status field value
  4. Create a segmentation rule based on the Lead Status field value

Answer(s): B



Viewing Page 9 of 54



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