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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam (page: 6)
Salesforce Certified Marketing Cloud Account Engagement Consultant
Updated on: 25-Dec-2025

Viewing Page 6 of 54
Marketing-Cloud-Account-Engagement-Consultant PDF 264 Questions

Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer dat

  1. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
    What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?
  2. Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
  3. Import and merge existing records from all systems to Marketing Cloud Account Engagement
  4. Import and merge existing records from all systems to Salesforce
  5. Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce

Answer(s): C



LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records.
What step should the consultant recommend?

  1. Locate the relevant documentation and follow the steps to enable.
  2. Update your Salesforce connector user permissions
  3. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
  4. Update your field mappings by going to Admin > Configure Fields

Answer(s): C



Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

  1. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.
  2. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
  3. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than ::
    10, Action :: add to list
  4. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

Answer(s): A



Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

  1. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria ::
    Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
  2. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
    Software, action :: add to Salesforce Campaign
  3. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria
    :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
  4. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry
    :: Software, action :: add to Salesforce Campaign

Answer(s): A,B



You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead.
Which of the following statements is true?

  1. For all prospects who have already matched, no new actions will be applied.
  2. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
  3. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
  4. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.

Answer(s): A



Viewing Page 6 of 54



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