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  3. MKT-101

Salesforce MKT-101 Exam (page: 5)
Salesforce Build and Analyze Customer Journeys using Marketing Cloud
Updated on: 15-Feb-2026

Viewing Page 5 of 32
MKT-101 PDF 161 Questions

Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account.
Where should the data extension reside to achieve this goal?

  1. In the Synchronized Data Extensions folder
  2. In the Data Extensions folder with sharing enabled
  3. In the Shared Data Extensions folder

Answer(s): C

Explanation:

The Shared Data Extensions folder is the best place to store a data extension if Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account [1]. Data extensions stored in the Shared Data Extensions folder can be accessed by all business units and users within the account.


Reference:

https://help.salesforce.com/articleView?id=mc_ce_data_extensions_data_extension_fol der_hierarchy.htm&type=5



Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its `Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

  1. Einstein Engagement Scoring
  2. Einstein Copy insights
  3. Einstein Messaging Insight

Answer(s): A



A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

  1. Campaigns
  2. Sender Profile
  3. Tabs

Answer(s): A



Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages.
Which tool should NTO use to accomplish these iterative tests?

  1. Contact Builder
  2. Automation Studio
  3. Journey Butter

Answer(s): C



The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

  1. Continue monitoring the bounce rate for changes.
  2. Remove the bounced addresses before the next send.
  3. Nothing -- bounce rates up to 30% are acceptable.

Answer(s): B



Viewing Page 5 of 32



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