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  1. Home
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  3. MKT-101

Salesforce MKT-101 Exam (page: 4)
Salesforce Build and Analyze Customer Journeys using Marketing Cloud
Updated on: 25-Dec-2025

Viewing Page 4 of 32
MKT-101 PDF 161 Questions

A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is a key differentiator to get a dedicated IP rather than using a shared one?

  1. Requirement to have Custom URLs on Cloud Pages
  2. Requirement to have Custom URLs on images hosted in Marketing Cloud
  3. Sending. Volume > 250,000 Email/Month

Answer(s): C



The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

  1. Filter Data Activity
  2. Random Data Extension
  3. SQL query activity

Answer(s): B



A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

  1. Place a Random Split before Path Optimizer for the pilot group.
  2. Configure a holdback group to be targeted by the winner.
  3. Select winning path three days after journey activation

Answer(s): B



After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

  1. Tracking tab in Journey Bulkier
  2. Overview tab in email Studio
  3. Pending tab in Content Builder

Answer(s): C



Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its `Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

  1. Einstein Engagement Scoring
  2. Einstein Copy insights
  3. Einstein Messaging Insight

Answer(s): A



Viewing Page 4 of 32



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