Amazon
Avaya
Checkpoint
Cisco®
CompTIA
CrowdStrike
EC-Council
EXIN
Fortinet
Google
ISC
ISC2
ITIL®
Juniper
Microsoft
Okta
Palo Alto Networks
Salesforce
All Vendors
  1. Home
  2. Salesforce
  3. MKT-101

Salesforce MKT-101 Exam (page: 1)
Salesforce Build and Analyze Customer Journeys using Marketing Cloud
Updated on: 25-Dec-2025

Viewing Page 1 of 32
MKT-101 PDF 161 Questions

Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account.
What contributes to these unsubscribe reasons?

  1. List Unsubscribe header
  2. Profile Center Unsubscribe
  3. Universal Unsubscribe

Answer(s): B



Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?

  1. From Address Management
  2. Delivery Profile
  3. Sender Profile

Answer(s): B



A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type is the best solution for the marketer to set up?

  1. Multi-Step Journey
  2. Transactional Send Journey
  3. Single Send Journey

Answer(s): B



The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would like to exclude anyone who has a `silver status.
Which three tools should be used to segment this data?

  1. SQL Query, Filter Definition, Journey Builder Entry Source
  2. Journey Builder Entry Source, Filter Definition, Segment Builder
  3. SQL Query, Decision Split, Data Designer

Answer(s): A



A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?

  1. Subject and Preheader Validation
  2. Content Detective
  3. Subscriber Preview and test Send

Answer(s): A



Viewing Page 1 of 32



Share your comments for Salesforce MKT-101 exam with other users:

Puneeth 10/5/2023 2:06:00 AM

new to this site but i feel it is good
EUROPEAN UNION


Ashok Kumar 1/2/2024 6:53:00 AM

the correct answer to q8 is b. explanation since the mule app has a dependency, it is necessary to include project modules and dependencies to make sure the app will run successfully on the runtime on any other machine. source code of the component that the mule app is dependent of does not need to be included in the exported jar file, because the source code is not being used while executing an app. compiled code is being used instead.
Anonymous


Merry 7/30/2023 6:57:00 AM

good questions
Anonymous


VoiceofMidnight 12/17/2023 4:07:00 PM

Delayed the exam until December 29th.
UNITED STATES


Umar Ali 8/29/2023 2:59:00 PM

A and D are True
Anonymous


vel 8/28/2023 9:17:09 AM

good one with explanation
Anonymous


Gurdeep 1/18/2024 4:00:15 PM

This is one of the most useful study guides I have ever used.
CANADA