Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam (page: 3)
Salesforce Certified Marketing Cloud Account Engagement Consultant
Updated on: 25-Dec-2025

Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content.
What solution would you recommend

  1. Test list
  2. Static list
  3. Static list or Dynamic, both list can be used
  4. Dynamic list

Answer(s): C



LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program.
Which solution would you recommend ?

  1. Dynamic List
  2. Test List
  3. Static or Dynamic list
  4. Static List

Answer(s): D



LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

  1. Identify the currently mailable and unmailable prospects in their current email provider.
  2. How many emails a month were sent from the current email provider
  3. The date LenoxSoft last compared data between the email provider and Salesforce.
  4. When was the last time a prospect was emailed in their current email provider.

Answer(s): A,D



When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

  1. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
  2. Salesforce Connector User has 'Read' permission to the custom object
  3. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
  4. Customized 'Display in Table' values when configuring fields

Answer(s): A,B



The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2

  1. Form Report: Impressions
  2. Lifecycle Report: New Prospects Created
  3. Form Report: Conversions
  4. Form Report: Submissions

Answer(s): B,C



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