Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam (page: 2)
Salesforce Certified Marketing Cloud Account Engagement Consultant
Updated on: 25-Dec-2025

LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone.
Which of the following would be the appropriate course of action to take?

  1. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
  2. After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
  3. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
  4. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

Answer(s): C



There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

  1. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
  2. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
  3. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
  4. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.

Answer(s): C



What would an Administrator set up to have a document automatically download after a successful form completion?

  1. Include a link to the content in the Thank You Content of the form.
  2. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
  3. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
  4. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

Answer(s): D



Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page.
Which automation tool would best achieve this?

  1. Create a form with a Completion Action to send a pricing sheet.
  2. Create a Dynamic List based on page view to segment automatically
  3. Create a special campaign to track pricing page views.
  4. Create a Page Action set to Tag prospects as having viewed it and add them to a list.

Answer(s): D



You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists.
Which of the following sets of rule criteria will accomplish this?

  1. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
  2. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
  3. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
  4. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP

Answer(s): C



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q 44. ans:- b (goto setup > order settings > select enable optional price books for orders) reference link --> https://resources.docs.salesforce.com/latest/latest/en-us/sfdc/pdf/sfom_impl_b2b_b2b2c.pdf(decide whether you want to enable the optional price books feature. if so, select enable optional price books for orders. you can use orders in salesforce while managing price books in an external platform. if you’re using d2c commerce, you must select enable optional price books for orders.)
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