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Salesforce Certified Marketing Cloud Consultant Certified Marketing Cloud Consultant Dumps in PDF

Free Salesforce Certified Marketing Cloud Consultant Real Questions (page: 3)

Certified Marketing Cloud Consultant PDF — 293 Questions

A publishing company has presented the following:

* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.

What component should the customer's solution include? Choose 3 answers

  1. Suppression list
  2. Data Filter
  3. Triggered Send
  4. Template-based emails
  5. Automation Studio

Answer(s): B,D,E



Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:

* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

  1. Campaign Email Tracking Report
  2. Email Performance Over Time Report
  3. Email Send Report
  4. Account Send Summary Report

Answer(s): A



Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? Choose 3 answers

  1. Use the web analytics platform to trigger behavioral remarketing emails.
  2. Track web activity from a click on an email URL back to a specific email campaign.
  3. Pass web conversion data back into Marketing Cloud for use in email reporting.
  4. Recognize web traffic as originating from email instead of another channel.
  5. Match subscribers to web activity by passing Subscriber ID through email links.

Answer(s): B,D,E



A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?

  1. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
  2. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
  3. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
  4. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.

Answer(s): A



Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud? Choose 2 answers

  1. Pick "Choose from list," selecting the from name and from email values from the list of account users.
  2. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
  3. Match the external keys of the sender profile and data extension containing account representative details.
  4. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.

Answer(s): B,D



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