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QUESTION: 46

Which statement is correct regarding tracking aliases? Choose 2 answers

Tracking aliases are found in Tracking and some standard reports.
Tracking aliases are associated with a URL in HTML as: tag="alias text".
Tracking aliases can differentiate click activity in an email to the same URL.
Tracking aliases are primarily relevant when used with email conversion tracking.

Answer(s): C,D

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QUESTION: 47

What is a capability of the Import within Contact Builder? Choose 2 answers

The data source can be a local file, data filter, or file on any FTP.
The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
Like the Import Wizard, the Contact Builder import definition can be executed without saving.
In order to use Map by Header Row, the fields in the DE and file must match exactly.

Answer(s): B,D

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QUESTION: 48

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?

Create a new Attribute Group referencing all email address fields in Data Designer.
Create a new Import to populate subscriber email addresses into All Subscribers.
Add all email address fields into the Mobile Application and Predictive Intelligence Applications.
Add all email address fields into the Contact Configuration screen in the correct order

Answer(s): D

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Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers

Conduct manual imports of customer information from Sales Cloud.
Create a data extension to incorporate the imported data from a Salesforce Dashboard.
Combine each individual's channel contact information under one record.
Use Marketing Cloud Connect to include data from Sales Cloud.

Answer(s): C,D

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