Certified Marketing Cloud Consultant Certification Exam Questions with AI Explanations

QUESTION: 56

A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?

Define Goal, Send Email, Wait, Decision Split
Random Split, Send Email, Wait, Define Goal
Define Goal, Update Contact Data, Send Email, Wait
Update Contact Data, Wait, Send Email, Join

Answer(s): C

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QUESTION: 57

A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account. Which activities should be included in the customer's journey?

24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email

Answer(s): A

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QUESTION: 58

A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message? Choose 2 answers

Select a source DE with a root relationship to the contact.
Make sure the contact is above the High Water Mark on the source data.
Import new subscribers to the All Subscribers table.
Fire the event in both Automation Studio and the Entry Event.

Answer(s): A,B

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QUESTION: 59

Why would a contact fail to enter a Journey Builder interaction? Choose 3 answers

The interaction allows re-entry only after exiting, and the contact already exists.
The contact falls below the High Water Mark.
The interaction has an A/B/n split, and the contact does not meet the criteria.
The entry event was not fired via Automation Studio.
The contact did not meet the entry criteria.

Answer(s): A,B,E

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