DRAG DROP (Drag and Drop is not supported)You are a decisioning consultant responsible for configuring offer prioritization for home loan offers based on the business requirements.Select each prioritization factor on the left and drag it to the correct condition on the right.
Answer(s): A
MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers' needs in the prioritization formula, to improve sales in the current quarter. Which arbitration factor do you configure to implement the requirement?
Arbitration Factors: To prioritize customer needs in the decision strategy, adjusting the context weighting factor is essential. This factor takes into account the situational context of each action, thereby prioritizing actions that align with customer needs. Implementation: By boosting context weighting, you ensure that the decision strategy considers the specific context of customer interactions, leading to more relevant and satisfactory offer presentations.
Pega's arbitration and Next-Best-Action Designer documentation describe how context weighting is applied to consider situational contexts and improve action relevance .
U+ Bank has recently started using Pega Customer Decision HubTM to display the first credit card offer, the Standard card, to every customer who logs in to their website. Which three tasks do you need to perform to implement this requirement? (Choose Three)
Answer(s): A,C,D
Business Structure: Setting up the business structure to Sales/CreditCards ensures that the actions and offers are correctly categorized and managed within the appropriate business context. Real-Time Container: Creating and configuring a real-time container is necessary for presenting the credit card offer to customers in real-time as they log in to the website. Action and Web Treatment: Defining the action and configuring its web treatment ensures that the offer is ready to be displayed to the customers, complete with the necessary details and presentation format.
Pega's guidelines on setting up business structures, real-time containers, and action configurations provide detailed steps on implementing these tasks .
U+ Bank, a retail bank, wants to include offer related images in the emails that they send to their qualified customers. As a decisioning consultant, what best practice must you follow to include images in the emails?
Best Practice for Emails: To ensure that emails load quickly and correctly across various email clients, it's best practice to provide links to images rather than embedding them directly or attaching them. This method ensures better compatibility and avoids large email sizes. Implementation: Including image links allows the email client to fetch images from a server, ensuring that the email content remains lightweight and is displayed properly.
Pega's documentation on email treatments and best practices for including images in emails recommends using links to images hosted externally .
U+ Bank has launched a new credit card for all customers with a premium bank account. As a decisioning consultant, you need to create actions that involve the full customer life cycle:marketing, sales, and service.Which two valid actions do you create? (Choose Two)
Answer(s): B,C
Marketing and Sales Actions: Creating actions like "No annual fee credit card" and "1% cash back credit card" address different customer needs and stages in the customer lifecycle, including acquisition and engagement.Full Customer Lifecycle: These actions involve marketing and sales efforts aimed at attracting and retaining customers by offering attractive benefits.
Pega's action creation guidelines emphasize defining actions that align with marketing and sales goals to address the full customer lifecycle .
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