DRAG DROP (Drag and Drop is not supported)U+ Bank has decided to use the Pega Customer Decision HubTM to recommend more relevant banner ads to its customers when they visit the personal portal. Select each placement type on the left and drag it to the correct requirement on the right.
Answer(s): A
In Pega Customer Decision HubTM, the characteristics of an action are defined by using
In Pega Customer Decision Hub, the characteristics of an action are defined by using properties.Properties are used to capture specific details about an action, such as the type of offer, the conditions under which it should be presented, and other relevant data that influence decision- making. These properties ensure that the actions are personalized and relevant to the customer.
Pega Customer Decision Hub User Guide, section on managing actions and properties.
MyCo, a mobile company, uses Pega Customer Decision HubTM to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.As a decisioning consultant, what must you do to present offers from the two groups?
Answer(s): C
To present offers from both groups and arbitrate across the two groups to select the best offer based on customer behavior, you need to map a real-time container to the Top-level or Issue-level in the Next-Best-Action Designer. This mapping allows the system to evaluate and arbitrate offers from different groups based on the defined criteria and customer behavior, ensuring the most relevant offers are presented.
Pega Customer Decision Hub User Guide, section on configuring real-time containers.
MyCo, a mobile company, uses Pega Customer Decision HubTM to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.As a decisioning consultant, what do you configure to select the best offer from both groups based on customer behavior?
Answer(s): B
To select the best offer from both groups based on customer behavior, you should ensure that the propensity is enabled in the Arbitration tab. Propensity scores predict the likelihood of a customer accepting a particular offer, and by enabling propensity, you can prioritize offers that have a higher likelihood of acceptance, thus aligning offers with customer behavior.
Pega Customer Decision Hub User Guide, section on understanding Next-Best-Action Designer arbitration.
Myco, a telecom company, uses Pega Customer Decision HubTM to present offers to qualified customers. The business recently decided to send offer messages through the email channel. The Design department has designed an email treatment which includes dynamic placeholders. As a decisioning consultant, what do you use in order to test the visualization and the rendering of the email content, including replacing of the placeholders with customer information?
Answer(s): D
To test the visualization and rendering of the email content, including the replacement of placeholders with customer information, you use a seed list from the Test Message tab. A seed list allows you to send test emails to a predefined group of recipients, ensuring that the dynamic content is correctly rendered and personalized before the actual campaign is launched.
Pega Customer Decision Hub User Guide, section on testing email treatments.
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