Amazon
Avaya
Checkpoint
Cisco®
CompTIA
CrowdStrike
EC-Council
EXIN
Fortinet
Google
ISC
ISC2
ITIL®
Juniper
Microsoft
Okta
Palo Alto Networks
Salesforce
All Vendors
  1. Home
  2. AMA
  3. PCM

AMA PCM Exam (page: 9)
AMA Professional Certified Marketer
Updated on: 25-Dec-2025

Viewing Page 9 of 65
PCM PDF 316 Questions

An everyday low pricing strategy differs from a high/low pricing strategy in that an everyday low pricing strategy:

  1. does not offer products at discounted prices.
  2. has a more uniform pricing throughout a year.
  3. offers different discounts and prices on different days of the year.
  4. uses predatory pricing and premium pricing tactics.
  5. relies on the promotion of sales.

Answer(s): B



_____________ needs pertain to the personal gratification consumers associate with a product and/or service.

  1. functional
  2. social
  3. safety
  4. situational
  5. psychological

Answer(s): E



Analyzing data and developing insights from this analysis would take place before the _____________ step of the market research process.

  1. defining objectives
  2. designing the research
  3. data collection
  4. determining research needs
  5. implementation

Answer(s): E



Which of the following best describes a lagged effect?

  1. It is a delayed response to a marketing communication campaign exhibited by customers.
  2. It occurs when consumers mention a specific brand name first when they are asked about a product or service.
  3. It occurs when consumers indicate they know the brand when the name is presented to

    them.
  4. It refers to a potential customer's inability to recognize or recall that a brand name belongs to a certain product category.
  5. It is any interference that stems from competing messages, a lack of clarity in the message, or a flaw in the medium.

Answer(s): A



Archer Daniels Midland Co. is the world's largest cocoa-bean processor. It buys cocoa beans and converts them into cocoa powder and cocoa butter, which it then sells to companies like Hershey's that manufacture consumer products that contain chocolate. In this scenario, ADM is in a(n) _____________.

  1. consumer
  2. retailer
  3. wholesaler
  4. manufacturer
  5. distributor

Answer(s): E



Viewing Page 9 of 65



Share your comments for AMA PCM exam with other users:

Eduardo Ramírez 12/11/2023 9:55:00 PM

the correct answer for the question 29 is d.
Anonymous


Dass 11/2/2023 7:43:00 AM

question no 22: correct answers: bc, 1 per session 1 per page 1 per component always
UNITED STATES


Reddy 12/14/2023 2:42:00 AM

these are pretty useful
Anonymous


Daisy Delgado 1/9/2023 1:05:00 PM

awesome
UNITED STATES


Atif 6/13/2023 4:09:00 AM

yes please upload
UNITED STATES


Xunil 6/12/2023 3:04:00 PM

great job whoever put this together, for the greater good! thanks!
Anonymous


Lakshmi 10/2/2023 5:26:00 AM

just started to view all questions for the exam
NETHERLANDS


rani 1/19/2024 11:52:00 AM

helpful material
Anonymous


Greg 11/16/2023 6:59:00 AM

hope for the best
UNITED STATES


hi 10/5/2023 4:00:00 AM

will post exam has finished
UNITED STATES


Vmotu 8/24/2023 11:14:00 AM

really correct and good analyze!
AZERBAIJAN


hicham 5/30/2023 8:57:00 AM

excellent thanks a lot
FRANCE


Suman C 7/7/2023 8:13:00 AM

will post once pass the cka exam
INDIA


Ram 11/3/2023 5:10:00 AM

good content
Anonymous


Nagendra Pedipina 7/13/2023 2:12:00 AM

q:32 answer has to be option c
INDIA


Tamer Barakat 12/7/2023 5:17:00 PM

nice questions
Anonymous


Daryl 8/1/2022 11:33:00 PM

i really like the support team in this website. they are fast in communication and very helpful.
UNITED KINGDOM


Curtis Nakawaki 6/29/2023 9:13:00 PM

a good contemporary exam review
UNITED STATES


x-men 5/23/2023 1:02:00 AM

q23, its an array, isnt it? starts with [ and end with ]. its an array of objects, not object.
UNITED STATES


abuti 7/21/2023 6:24:00 PM

cool very helpfull
Anonymous


Krishneel 3/17/2023 10:34:00 AM

i just passed. this exam dumps is the same one from prepaway and examcollection. it has all the real test questions.
INDIA


Regor 12/4/2023 2:01:00 PM

is this a valid prince2 practitioner dumps?
UNITED KINGDOM


asl 9/14/2023 3:59:00 PM

all are relatable questions
CANADA


Siyya 1/19/2024 8:30:00 PM

might help me to prepare for the exam
Anonymous


Ted 6/21/2023 11:11:00 PM

just paid and downlaod the 2 exams using the 50% sale discount. so far i was able to download the pdf and the test engine. all looks good.
GERMANY


Paul K 11/27/2023 2:28:00 AM

i think it should be a,c. option d goes against the principle of building anything custom unless there are no work arounds available
INDIA


ph 6/16/2023 12:41:00 AM

very legible
Anonymous


sephs2001 7/31/2023 10:42:00 PM

is this exam accurate or helpful?
Anonymous


ash 7/11/2023 3:00:00 AM

please upload dump, i have exam in 2 days
INDIA


Sneha 8/17/2023 6:29:00 PM

this is useful
CANADA


sachin 12/27/2023 2:45:00 PM

question 232 answer should be perimeter not netowrk layer. wrong answer selected
Anonymous


tomAws 7/18/2023 5:05:00 AM

nice questions
BRAZIL


Rahul 6/11/2023 2:07:00 AM

hi team, could you please provide this dump ?
INDIA


TeamOraTech 12/5/2023 9:49:00 AM

very helpful to clear the exam and understand the concept.
Anonymous