Professional Certified Marketer Exam Questions PDF download

QUESTION: 51

A consumer goods manufacturer, Ankam, is accused of manufacturing substandard goods. The complainants claim that the products break down before the expiration of their warranty but the warranty is void because the parts that malfunction are not covered by the warranty. Ethan, an independent investigator, is looking into the matter. What should he do first?

Check whether the warranty issued by Ankam clearly specifies that certain parts are not covered by the warranty.
Collect information on all malfunctions and check the list of malfunctioning parts against the warranty to verify if the complaint is true.
Conduct tests of Ankam's products under various conditions and identify the conditions under which they break down.
Interview each of the complainants to find out about their use of Ankam's products.
Advise Ankam on the measures it could adopt until the investigation is complete.

Answer(s): A

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QUESTION: 52

Venus Inc., an American firm, enters into the Chinese market in association with its local partner, Xy Inc. According to the terms of the contract, the firms agreed to share profits and control, and also pool resources. Moreover, the firms also agreed to share financial burdens as well. This scenario is an example of _____________.

Direct exporting
Direct investment
Joint venture
Licensing
Franchising

Answer(s): C

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QUESTION: 53

_____________ uses a variety of statistical analysis tools to uncover previously unknown patterns in the data or relationships among variables.

Data mining
Data analysis
Data analytics
Data interpretation
Data journaling

Answer(s): A

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QUESTION: 54

The customers at Marielle's coffee shop want to grab a quick cup of coffee before boarding the commuter train into the city. The sign in the window promises ""Quick, In-and-Out Service, "" and usually Marielle's keeps that promise. But one morning, customers were frustrated when the staff behind the counter was more interested in gossiping about their social lives than in waiting on customers. Marielle's shop is suffering from a _____________.

knowledge gap.
standards gap.
social expectations gap.
delivery gap.
communications gap.

Answer(s): D

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QUESTION: 55

In conducting a SWOT analysis, Blue Sun Corp. notes that its production process is much more advanced than those of competitors. This will be considered one of the company's _____________ in the SWOT analysis.

weaknesses
opportunities
strengths
threats
selling points

Answer(s): C

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AMA Professional Certified Marketer PCM Dumps in PDF

Free AMA PCM Real Questions (page: 11)

QUESTION: 51

QUESTION: 52

QUESTION: 53

QUESTION: 54

QUESTION: 55