AMA Professional Certified Marketer PCM Dumps in PDF

Free AMA PCM Real Questions (page: 12)

A sustainable competitive advantage for a firm refers to:

  1. an advantage that a firm possesses as a result of being first in a particular market.
  2. an advantage that a firm possesses for a short period of time, till a competitor replicates it.
  3. an advantage that is not easily copied and thus can be maintained over a long period of time.
  4. an advantage companies possess by being already established in a market.
  5. an advantage that a firm has as a result of its ability to produce goods at a lower cost than its competitors.

Answer(s): C



Which of the following is an advantage of secondary data collection?

  1. It always provides data that is specific to immediate needs.
  2. It requires sophisticated training and hence is always accurate.
  3. It offers in-depth consumer behavioral insights.
  4. It guarantees information without bias.
  5. It saves time and effort in collecting and analyzing.

Answer(s): E



X-Pert Bikes sells bikes for people of all ages. The company is creating a new advertising campaign targeted only at existing customers, encouraging them to buy an X-Pert Bike the next time they want a bike. The company also begins an X-Pert Club for existing users of X-Pert Bikes, as research has shown that familiarity with a brand increases the chances of repeat purchases. In this case, X-Pert's campaign is aiming to build ______________.

  1. brand awareness
  2. brand dilution
  3. brand parity
  4. brand extension
  5. brand loyalty

Answer(s): E



A Macy's manager designs the casual clothing department such that one of Macy's private label pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at $39.99. What is the manager attempting to accomplish?

  1. Everyday low prices strategy
  2. Odd-even pricing strategy
  3. Prestige pricing strategy
  4. Special-event pricing strategy
  5. Reference pricing strategy

Answer(s): E



Talyn Cosmetics sells high-end cosmetics that are coveted by women, but are priced out of the budgets of most average buyers. Talyn wants to enter the Arian market and is conducting market research to identify the market segment on which it should focus its strategy. Researchers send out a questionnaire to a vast pool of potential customers in Aria and analyze the results. Which of the following questions should research analysts focus on to identify the target segment?

  1. Would you choose Talyn Cosmetics over other cosmetics brands in the market? Why?
  2. Would you be interested in buying Talyn Cosmetics? What is the most you would be willing to spend on a brand of cosmetics?
  3. What is your preferred mode of purchase of cosmetics--retail stores or online?
  4. List your favorite brands of cosmetics.
  5. How old were you when you began using cosmetics?

Answer(s): B



Share your comments for AMA PCM exam with other users:

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Elie Abou Chrouch
12/11/2023 3:38:00 AM

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Damien
9/23/2023 8:37:00 AM

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Nani
9/10/2023 12:02:00 PM

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ethiopia
8/2/2023 2:18:00 AM

seems good..

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whoAreWeReally
12/19/2023 8:29:00 PM

took the test last week, i did have about 15 - 20 word for word from this site on the test. (only was able to cram 600 of the questions from this site so maybe more were there i didnt review) had 4 labs, bgp, lacp, vrf with tunnels and actually had to skip a lab due to time. lots of automation syntax questions.

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vs
9/2/2023 12:19:00 PM

no comments

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john adenu
11/14/2023 11:02:00 AM

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Osman
11/21/2023 2:27:00 PM

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Edward
9/13/2023 5:27:00 PM

question #50 and question #81 are exactly the same questions, azure site recovery provides________for virtual machines. the first says that it is fault tolerance is the answer and second says disater recovery. from my research, it says it should be disaster recovery. can anybody explain to me why? thank you

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Monti
5/24/2023 11:14:00 PM

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Anon
10/25/2023 10:48:00 PM

some of the answers seem to be inaccurate. q10 for example shouldnt it be an m custom column?

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PeterPan
10/18/2023 10:22:00 AM

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CW
7/11/2023 3:19:00 PM

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Mn8300
11/9/2023 8:53:00 AM

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4/23/2023 11:41:00 PM

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Chere
9/15/2023 4:21:00 AM

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Thembelani
5/30/2023 2:47:00 AM

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vinesh phale
9/11/2023 2:51:00 AM

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Bhagiii
11/4/2023 7:04:00 AM

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Rahul
8/8/2023 9:40:00 PM

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CW
7/11/2023 2:51:00 PM

a good source for exam preparation

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Anchal
10/23/2023 4:01:00 PM

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J Nunes
9/29/2023 8:19:00 AM

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9/14/2023 5:16:00 AM

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6/4/2023 2:18:00 PM

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Leo
7/29/2023 8:45:00 AM

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Laolu
2/15/2023 11:04:00 PM

aside from pdf the test engine software is helpful. the interface is user-friendly and intuitive, making it easy to navigate and find the questions.

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Zaynik
9/17/2023 5:36:00 AM

questions and options are correct, but the answers are wrong sometimes. so please check twice or refer some other platform for the right answer

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Massam
6/11/2022 5:55:00 PM

90% of questions was there but i failed the exam, i marked the answers as per the guide but looks like they are not accurate , if not i would have passed the exam given that i saw about 45 of 50 questions from dump

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Anonymous
12/27/2023 12:47:00 AM

answer to this question "what administrative safeguards should be implemented to protect the collected data while in use by manasa and her product management team? " it should be (c) for the following reasons: this administrative safeguard involves controlling access to collected data by ensuring that only individuals who need the data for their job responsibilities have access to it. this helps minimize the risk of unauthorized access and potential misuse of sensitive information. while other options such as (a) documenting data flows and (b) conducting a privacy impact assessment (pia) are important steps in data protection, implementing a "need to know" access policy directly addresses the issue of protecting data while in use by limiting access to those who require it for legitimate purposes. (d) is not directly related to safeguarding data during use; it focuses on data transfers and location.

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Japles
5/23/2023 9:46:00 PM

password lockout being the correct answer for question 37 does not make sense. it should be geofencing.

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Faritha
8/10/2023 6:00:00 PM

for question 4, the righr answer is :recover automatically from failures

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Anonymous
9/14/2023 4:27:00 AM

question number 4s answer is 3, option c. i

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p das
12/7/2023 11:41:00 PM

very good questions

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