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AMA PCM Exam (page: 7)
AMA Professional Certified Marketer
Updated on: 15-Feb-2026

Viewing Page 7 of 65
PCM PDF 316 Questions

Port, an OEM of computer hardware, accounts for 6% of the computer hardware sold in the U.S. Retailers uses hardware from OEMs like Port to assemble personal computers. Owing to the competitive nature of the industry, Port's pricing is uniform with offerings from other manufacturers. The rise and fall in pricing is dictated more by the rise and fall in prices of raw material, labor, and utilities across the industry. Port's pricing strategy is focused on _____________.

  1. competitive parity
  2. target profits
  3. maximizing profits
  4. target returns
  5. market shares

Answer(s): A



When a claim cannot be made in a non-misleading way, due to the limitations of a platform:

  1. the claim should not be made in that platform.
  2. the claim's disclosures should be displayed using a hyperlink.
  3. a different medium can be used to display the claim's disclosures.
  4. it is the duty of the consumer to perform due diligence before purchasing a product.
  5. it is not the marketer's responsibility to ensure accuracy and readability.

Answer(s): A



Jim's book store sold management textbooks online to university students. The store wanted to open a brick and motor store in a small town. However, a study showed that there was only small community college in the area and the number of prospective customers was likely to be low. In this scenario, the store is considering the _____________ criterion.

  1. identifiability
  2. substantialness
  3. reachability
  4. profitability
  5. responsiveness

Answer(s): B



_____________ risks are those risks associated with the way people will feel if the product or service does not convey the right image.

  1. Safety
  2. Performance
  3. Physiological
  4. Social
  5. Psychological

Answer(s): E



Which of the following is likely to be the most expensive supply chain system in an agrarian economy, if all levels of the supply chain are involved?

  1. Retailer to consumer
  2. Wholesaler to consumer
  3. Manufacturer to consumer
  4. Agent to consumer
  5. Warehouser to consumer

Answer(s): C



Viewing Page 7 of 65



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