Salesforce PARDOT-SPECIALIST Exam (page: 4)
Salesforce Certified Pardot Specialist
Updated on: 25-Dec-2025

LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?

  1. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
  2. High click rates indicates that the email subject line should be the focus of the email content.
  3. Low click rates encourage the user to optimize content or link placement in other email sends.
  4. High open rates indicates that prospects are interacting with the content.

Answer(s): C



Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answers

  1. Manually editing the Opportunity In Pardot
  2. Referencing the Opportunity in automation rules
  3. Viewing the Opportunity in Opportunity Reports
  4. Manually deleting the Opportunity in Pardot

Answer(s): A,B



An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?

  1. Pardot form
  2. Pardot tacking code
  3. Page actions
  4. Custom redirects

Answer(s): D



A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field. What is the recommended way to identify these prospects to export to .csv?

  1. Create an automation rule based on product Name.
  2. Create a completion action based on Product Name.
  3. Create a dynamic list based on Product Name.
  4. Create a segmentation rule based on Product Name.

Answer(s): A



Which list email report metric represents the total number of emails minus hard and soft bounces?

  1. Total Opt Outs
  2. Total Sent
  3. Total Queued
  4. Total Delivered

Answer(s): D



Viewing Page 4 of 42



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