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Salesforce Marketing-Cloud-Email-Specialist Exam (page: 4)
Salesforce Essentials for Marketing Cloud Email Marketers Exam
Updated on: 25-Dec-2025

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Marketing-Cloud-Email-Specialist PDF 287 Questions

An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. What steps would the marketer take when creating the data extension? (Choose 2)

  1. Check the "Is Sendable" option
  2. Set the column representing the Subscriber Key as a Primary Key
  3. Set the Email address column as a Primary Key
  4. Relate the Email address to the Suscriber Key

Answer(s): A,D



Which feature can segment on behavioral data?

  1. Data Filter
  2. Data Extension
  3. Import Activity
  4. Tracking

Answer(s): A



Describe email design best practices. What are the 3 stages of interaction? (Choose 3)

  1. Envelope
  2. Footer
  3. Body
  4. Landing Page
  5. Subject line

Answer(s): A,C,D



Select three (3) best practices for interacting with potential and active subscribers?

  1. Follow the CAN SPAM Law
  2. Always make email opt in required
  3. Make unsubscribing easy
  4. Make unsubscribing easy, no more than 4 clicks
  5. Only use the email address offered

Answer(s): A,C,E



A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

  1. Personalization strings are case-insensitive.
  2. Personalization strings are noted by two sets of double percent symbols
  3. Personalization strings can appear in the subject line or body of the email
  4. When using subscriber data, the attribute or field should have a default value
  5. Personalization strings are limited to profile attributes

Answer(s): A,B,D


Reference:

https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5



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Share your comments for Salesforce Marketing-Cloud-Email-Specialist exam with other users:

Divya 8/2/2023 6:54:00 AM

need more q&a to go ahead
Anonymous