CUSTOMER-DATA-PLATFORM Exam Questions and Answers

QUESTION: 16

What are the two benefits of Calculate Insights compared to Segment criteria?

It creates simple logic on row-based operations
It creates reusable contents
Marketer friendly drag and drop interface
It performs complex queries on multiple objects

Answer(s): B,D

QUESTION: 17

A purchase order number is specified as text field type. What value will segmenting on Purchase order number | is equal to | 0122 return?

Purchase order number 122
Purchase order number 0122
Purchase order number 0122 and 122
Purchase order number NULL

Answer(s): B

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QUESTION: 18

What is the result of a segment using two separate containers linked by an AND: SalesOrder.PurchasedItem = ‘Yellow’ AND SalesOrder.PurchasedItem = ‘Belt’?

Customer who purchased only ‘Yellow Belt’ items on the purchase.
Customer who purchased any yellow product and also purchased belt of any color.
Customer who purchased ‘Yellow Belt’ as a single product on the purchase.
Customer who purchased ‘Yellow Belt’, or any ‘yellow’ item, or any ‘belt’ items on the purchase

Answer(s): B

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