Salesforce CUSTOMER-DATA-PLATFORM Exam (page: 2)
Salesforce Customer Data Platform (CDP) (SP22)
Updated on: 25-Dec-2025

What role in a company was Salesforce CDP designed for?

  1. Developer
  2. Marketer
  3. Salesperson
  4. Data Analyst

Answer(s): B



Which Salesforce CDP use case drives acquisition of new customers based on first party data?

  1. Universal Suppression across known channels
  2. Loyalty Segmentation
  3. Prospective Look-a-Likes with paid media
  4. Post-purchase

Answer(s): C



What are the two file type options for activation for Cloud Storage?

  1. .json
  2. .csv
  3. .zip
  4. .xls

Answer(s): A,B



Where are activated segments found in Marketing Cloud?

  1. Filtered Data Extensions
  2. Standard Data Extension
  3. Shared Data Extension
  4. Salesforce Data Extensions

Answer(s): C



Which two steps required when setting up a Marketing Cloud activation?

  1. Set publish schedule
  2. Choose an Activation Target
  3. Set subscriber key field
  4. Select the Email Contact Point

Answer(s): B,D



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Share your comments for Salesforce CUSTOMER-DATA-PLATFORM exam with other users:

Girish Jain 10/9/2023 12:01:00 PM

are these questions similar to actual questions in the exam? because they seem to be too easy
Anonymous