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Salesforce Essentials for Marketing Cloud Email Marketers Exam Certified Marketing Cloud Email Specialist Dumps in PDF

Free Salesforce Certified Marketing Cloud Email Specialist Real Questions (page: 6)

Page 6 of 50 Certified Marketing Cloud Email Specialist PDF — 287 Questions

QUESTION: 26

Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)

Optimize for Mobile
Data should always be relevant
Personalize email whenever possible
Sharing isn't just for social networks
Send e-mail often to your customers
Include your physical mailing address.

Answer(s): A,B,C,D

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QUESTION: 27

Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

Lists and Data Extensions
Active Audiences
Lists
Data Extensions

Answer(s): A

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QUESTION: 28

Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.

In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

Include a "Contact Us" link in the footer.
Use a clear "From" name that is easily recognized.
Include a physical mailing address of the company.
Use animated emojis in subject lines to draw the eye.

Answer(s): B,C

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QUESTION: 29

When the number of subscribers exceeds one million records, which data model is preferred?

Lists
Data Extensions
Data Filters
Groups

Answer(s): B

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QUESTION: 30

When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

A call to action can be text or an image based button
A call to action should be direct and action-oriented
A call to action below the fold performs best
Text buttons receive more clicks than graphics

Answer(s): C,D

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