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  3. Certified Marketing Cloud Administrator

Salesforce Certified Marketing Cloud Administrator Exam (page: 3)
Salesforce Certified Marketing Cloud Administrator
Updated on: 12-Feb-2026

Viewing Page 3 of 22
Certified Marketing Cloud Administrator PDF 165 Questions

Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy? Choose 2 answers

  1. Email Performance by Device
  2. Time Between Send and Engagement
  3. Deliverability Complaint Rate
  4. Email Sending Performance Report

Answer(s): A,D



A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

  1. Add Only
  2. Overwrite
  3. Add and Update
  4. Update Only

Answer(s): B



A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud.
What solution should they implement?

  1. Tokenized Sending
  2. Transparent Data Encryption
  3. Key Management
  4. Field level Encryption

Answer(s): A



Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?

  1. The data extension is marked as Sendable
  2. The data extension contains a Salesforce ID
  3. The Data extension is marked as Sendable and Testable
  4. The data extension is linked using the Contact Key

Answer(s): A



Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

  1. External Key within the Import File Activity
  2. Run Completion within the File Drop Automation
  3. RuntimeError within the File Drop Automation
  4. Notation Settings within the Import File Activity

Answer(s): D



Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success? Choose 3 answers

  1. Apply an appropriately-scoped Data Retention period
  2. Add custom fields not included in the Send Log Template
  3. Log attribute data necessary for auditing communications
  4. Log all variable data captured in emails at send time
  5. Set the period to a fixed date in the Data Retention Policy

Answer(s): A,B,C



A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.

What should the admin confirm about the data extension?

  1. The wind relationship links SubscriberKey to Subscribers on Email Address
  2. The data extension is located in the Synchronized Data Extensions folder.
  3. The data extension is located in the Salesforce Data Extensions folder.
  4. The triggeredSendDataExtension data extension template was used.

Answer(s): C



A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?

  1. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
  2. Install the Marketing Cloud App on phone to receive Push Messages
  3. Add their Email Address in the Query Activity Notifications Field
  4. Configure the "Event Notification Service" in Setup with their Email Address

Answer(s): A



Viewing Page 3 of 22



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