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  3. Certified Marketing Cloud Administrator

Salesforce Certified Marketing Cloud Administrator Exam (page: 2)
Salesforce Certified Marketing Cloud Administrator
Updated on: 12-Feb-2026

Viewing Page 2 of 22
Certified Marketing Cloud Administrator PDF 165 Questions

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?

  1. Data retention settings were incorrect in the data extension.
  2. The email address in All Subscribers is prioritized.
  3. Contact Builder was not configured properly.
  4. The data extension was not configured as sendable.

Answer(s): B



A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers

  1. Contact-specific data at the job level
  2. Contact data in non-sendable data extensions
  3. General tracking data at the job level
  4. Contact data in sendable data extensions

Answer(s): B,C



Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts

Which two considerations would help NTO determine if a Dedicated IP is the right choice? Choose 2 answers

  1. All of NTO's accounts should be on the same stack
  2. Send volume is large enough to maintain a positive or neutral reputation
  3. Length of time needed to pause sending is greater than one month
  4. Pre-warmed IP address can be purchased from Salesforce

Answer(s): B



What does Marketing Cloud authenticate when a user logs in through the user interface?

  1. If the user is assigned a role in the parent business unit
  2. If the user is logging in from a whitelisted IP address
  3. If the user is an API User on their record
  4. If the user has login hours enabled on their profile

Answer(s): B



Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

  1. The IP address is on reserve, is already in use, and has an email sending history.
  2. Building desirable sending history and data will be variable based on list size and engagement.
  3. Sending in large volumes will alert ISPs the new IP Address is now in use.
  4. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

Answer(s): C



Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from info@email.nto.com. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?

2 answers

  1. Upon receiving an email, all tracked links start with click.email.nto.com
  2. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
  3. Cloudpages personalized URLs are served from cloud.email.nto.com
  4. Users receive Marketing Cloud password reset emails from help@email nto.com

Answer(s): A,C



Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory
How should this setup be achieved?

  1. Child business unit SFTP user should be created
  2. Copy the parent SFTP user into each child business unit
  3. Each business unit should have multiple SFTP users
  4. All child business units should have an individual SFTP user

Answer(s): D



A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?

  1. Run a Bounce Email Report
  2. Query the Bounce Data View
  3. Query the Send Log
  4. Run an Account Send Summary Report

Answer(s): B



Viewing Page 2 of 22



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