Google Adword Display Advertising Advanced Exam Questions and Answers (Page: 3)

QUESTION: 11

Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

Use the Google Content Network for niche placements.
Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
Use Google AdWords for search marketing.
Use Google AdWords with hundreds of comic-book based keywords.

Answer(s): A

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QUESTION: 12

You are managing a Google AdWords campaign for a company. You launch a new display campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions.
Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

Increase bidding for successful sites.
Verify that your conversion code is set up correctly.
Evaluate performance of campaign regularly.
Check the ad creative and the landing page to make sure they are well matched.

Answer(s): B,D

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QUESTION: 13

Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance.
What steps will Amy take to generate this performance report?

Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.

Answer(s): B

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QUESTION: 14

Consider the image shown below:

What will happen if you click on the "history of soccer" link in the image?

You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
Another line will branch out from "soccer" with related links to the "history of soccer" link.
The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be created.
Google AdWords will display ads related to the "history of soccer" for this keyword.

Answer(s): C

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QUESTION: 15

In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use.
Which one of the following is NOT one of the three bidding strategies in the Google Content Network?

Cost-per-acquisition bidding
Cost-per-month bidding
Cost-per-click bidding
Cost-per-thousand bidding

Answer(s): B

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Google Google Adword Display Advertising Advanced Exam (page: 3) Google Adword Display Advertising Advanced Updated on: 25-Dec-2025

QUESTION: 11

QUESTION: 12

QUESTION: 13

QUESTION: 14

QUESTION: 15

Google Google Adword Display Advertising Advanced Exam (page: 3)
Google Adword Display Advertising Advanced
Updated on: 25-Dec-2025