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  3. Google Adword Display Advertising Advanced

Google Google Adword Display Advertising Advanced Exam (page: 2)
Google Adword Display Advertising Advanced
Updated on: 25-Dec-2025

Viewing Page 2 of 46
Google Adword Display Advertising Advanced PDF 221 Questions

Jan has a Website selling shoes and socks online. She would like to use Google AdWords' cost per acquisition approach for her ads. If Jan uses this approach what must she also do?

  1. Jan must also use Google Checkout.
  2. Jan must be a preferred Google vendor.
  3. Jan must use the Conversion Optimizer.
  4. Jan must set her CPC maximum bids to a minimum of 25 cents.

Answer(s): C



Examine the image given below:



What Google Tool is being used in the image above?

  1. Google Wonder Wheel
  2. Google Rich Media Ad Builder
  3. Google Ad Builder
  4. Google Ads Diagnostic Tool

Answer(s): C



Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad.
What other reason is valid for using the cost-per-click bidding?

  1. If you want to be included in Google Content Network, you must use cost-per-click bidding.
  2. If you are creating a display ad, you must use cost-per-click bidding.
  3. If you want to include video overlays ads, you must use cost-per-click bidding.
  4. If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.

Answer(s): D



Andy is a consultant to a business that wants to advertise in the Google Content Network. He recommends that the business owner use the contextual targeting for his ads.
What is the contextual targeting?

  1. The contextual targeting allows the business owner to target specific languages.
  2. The contextual targeting allows the business owner to select keywords related to the products for sale so his ads will show on related Websites.
  3. The contextual targeting allows the business owner to target specific demographics.
  4. The contextual targeting allows the business owner to insert ads into a series of related Websites.

Answer(s): B



Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?

  1. Overlay video ad
  2. In-stream video ad
  3. Click-to-play video ad
  4. Video placement ad

Answer(s): C



Viewing Page 2 of 46



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