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  1. Home
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  3. AD0-E406

Adobe AD0-E406 Exam (page: 3)
Adobe Target Business Practitioner Expert
Updated on: 25-Dec-2025

Viewing Page 3 of 15
AD0-E406 PDF 68 Questions

A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?

  1. Increase the minimum detectable lift
  2. Increase the number of Offers.
  3. Increase the confidence level.

Answer(s): A



A company has been using Adobe Anal/tics for three years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)

  1. If the existing Adobe Analytics implementation already collects all the required data
  2. When it is mandatory to have a single source of data
  3. If the main requirement is to be able to collect data in real-time
  4. If an Adobe Target "clicked an element" success metric is required

Answer(s): A,D



A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?

  1. Names of the criteria used
  2. Names of the collections used
  3. Names of activities tested

Answer(s): C



Which two options describe the purpose of any secondary success metric? (Choose two.)

  1. Give additional understanding to interpret gains/losses of primary success metric.
  2. These metrics are only used to measure time on site and primary metrics.
  3. These metrics are only used to evaluate which audiences best respond to experiences.
  4. Ensure that primary success metric gain is not at the cost of secondary metrics.

Answer(s): A,C



Three weeks after activation of an A/B activity with four experiences (A. 8, C. D) using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?

  1. Do nothing. Auto-allocate will do this.
  2. Deactivate the activity and create a new one with only A. B, D experiences.
  3. Switch the test to manual allocation and allocate 0% of traffic to Experience

Answer(s): B



Viewing Page 3 of 15



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this was on the exam as of 1211/2023
Anonymous


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i think in question 7 the first answer should be power bi portal (not power bi)
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9eagles 4/7/2023 10:04:00 AM

on question 10 and so far 2 wrong answers as evident in the included reference link.
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Ranjith 8/21/2023 3:39:00 PM

for question #118, the answer is option c. the screen shot is showing the drop down, but the answer is marked incorrectly please update . thanks for sharing such nice questions.
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