AD0-E406 Exam Questions and Answers

QUESTION: 11

A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?

Increase the minimum detectable lift
Increase the number of Offers.
Increase the confidence level.

Answer(s): A

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A company has been using Adobe Anal/tics for three years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)

If the existing Adobe Analytics implementation already collects all the required data
When it is mandatory to have a single source of data
If the main requirement is to be able to collect data in real-time
If an Adobe Target "clicked an element" success metric is required

Answer(s): A,D

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QUESTION: 13

A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?

Names of the criteria used
Names of the collections used
Names of activities tested

Answer(s): C

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QUESTION: 14

Which two options describe the purpose of any secondary success metric? (Choose two.)

Give additional understanding to interpret gains/losses of primary success metric.
These metrics are only used to measure time on site and primary metrics.
These metrics are only used to evaluate which audiences best respond to experiences.
Ensure that primary success metric gain is not at the cost of secondary metrics.

Answer(s): A,C

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QUESTION: 15

Three weeks after activation of an A/B activity with four experiences (A. 8, C. D) using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?

Do nothing. Auto-allocate will do this.
Deactivate the activity and create a new one with only A. B, D experiences.
Switch the test to manual allocation and allocate 0% of traffic to Experience

Answer(s): B

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Adobe AD0-E406 Exam (page: 3)
Adobe Target Business Practitioner Expert
Updated on: 12-Feb-2026

QUESTION: 11

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QUESTION: 15

Adobe AD0-E406 Exam (page: 3) Adobe Target Business Practitioner Expert Updated on: 12-Feb-2026

QUESTION: 11

QUESTION: 12

QUESTION: 13

QUESTION: 14

QUESTION: 15

Adobe AD0-E406 Exam (page: 3)
Adobe Target Business Practitioner Expert
Updated on: 12-Feb-2026