Adobe AD0-E406 Exam (page: 1)
Adobe Target Business Practitioner Expert
Updated on: 11-Aug-2025

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When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors’’, and "All Visitors", the following occurs:

The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is expecting to see the "US Visitors" Experience.

What might be causing this behavior? (Choose two.)

  1. The Business Practitioner previously qualified for the "All Visitors' Experience.
  2. The Business Practitioner's geo location does not match conditions for 'US Visitors".
  3. "All Visitors' n a higher priority Experience.
  4. All Audiences must be mutually exclusive, so this Activity is invalid.

Answer(s): A,C



For which audience source is It possible to edit the audience definition within Adobe Target?

  1. Adobe Target predefined audiences
  2. Adobe Experience Cloud audiences
  3. Adobe Target user-defined audiences

Answer(s): A



Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)

  1. Preferences
  2. Experiences
  3. Targeting
  4. Setup

Answer(s): B,C



A restaurant chain that has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?

  1. The visual Experience Composer
  2. The Form-based Experience Composer
  3. The SPA Visual Experience Composer

Answer(s): B



An A/B test has been running for several weeks. Which finding can be used to determine a winner?

  1. A confidence level of 95% has been achieved, and the conditions in the Sample Size Calculator have been met.
  2. There is a positive lift and the test duration has exceeded the expected time in the Sample Size Calculator.
  3. The conversion rate for the test experience is greater than that of the control.

Answer(s): B



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