SAP C_C4H225_11 Exam (page: 3)
SAP Certified Technology Associate - Emarsys Customer Engagement Implementation
Updated on: 12-Feb-2026

Viewing Page 3 of 17

You are tasked with setting up a new product feed for SAP Emarsys Customer Engagement.
What rules should you follow to ensure the feed is accepted?

  1. Include the field names in the first row.
  2. Leave fields empty when they do not have a value.
  3. Use a pipe to separate fields.
  4. Use ASCII encoding.

Answer(s): A,B



You are implementing Web Channel and you are told to use all web campaign types available.
What are your choices?

  1. Overlay: to have content appear above the normal website content
  2. Ribbon: to display a ribbon at the top or bottom of the page
  3. Category: to insert a category-level recommendation
  4. Embed: to replace a selected element on your website
  5. Space: to insert blank elements on your website

Answer(s): A,B,D



You want to update your contact database.
Which of the following options are recommended when it comes to uniquely identifying contacts?

  1. Use date of birth.
  2. Use email address.
  3. Use first name and last name.
  4. Use an external I
  5. Use an SAP Emarsys Customer Engagement internal ID.

Answer(s): B,D,E



You select a segment as a recipient source for your Web Channel campaign. You want to display the campaign for two weeks.
When is the segment refreshed?

  1. As soon as the Web campaign is launched
  2. Every 6 hours
  3. Hourly
  4. On a daily basis

Answer(s): A,B



You are building an abandoned cart program that uses a discount voucher. You don't want any users to receive more than 1 voucher in a 30 day period. There are wait nodes in the program that spam multiple days.
Which participation setting do you need?

  1. Contacts can enter this program again 30 days and 0 hours after exiting it.
  2. Contacts can enter this program again 30 days and 0 hours after entering it.
  3. Contacts can enter this program only once, ever.
  4. Contacts can enter this program any time, even if they are still in it.

Answer(s): A



Viewing Page 3 of 17



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