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SAP C_C4H22_2411 Exam (page: 2)
SAP Certified Associate - Implementation Consultant - Emarsys
Updated on: 12-Feb-2026

Viewing Page 2 of 11
C_C4H22_2411 PDF 83 Questions

You want to see an engagement summary for Mobile Engage Push and SMS channels for a given month.
Where can you find this report in Analytics?

  1. Revenue Analytics
  2. Campaign Analytics
  3. Value Measurement
  4. Strategic Dashboard

Answer(s): B

Explanation:

To view an engagement summary for Mobile Engage Push and SMS channels:
Option B (Campaign Analytics): Correct. Campaign Analytics provides detailed engagement metrics (e.g., sends, opens, clicks) for specific channels like Mobile Engage Push and SMS over a selected time period, such as a month.
Option A: Incorrect. Revenue Analytics focuses on revenue attribution, not channel engagement. Option C: Incorrect. Value Measurement is for ROI and business value, not detailed engagement summaries.
Option D: Incorrect. Strategic Dashboard offers high-level KPIs, not channel-specific engagement details.
The SAP Emarsys Help Portal under "Campaign Analytics" confirms this.


Reference:

SAP Emarsys Help Portal - "Campaign Analytics" (https://help.emarsys.com/).



The Predict Dashboard displays content for which of the following?
Note: There are 2 correct answers to this question.

  1. Site traffic reports
  2. Revenue contribution
  3. Health status of data sources
  4. Live events

Answer(s): B,C

Explanation:

The Predict Dashboard in SAP Emarsys focuses on AI-driven personalization and recommendation insights:
Option B (Revenue contribution): Correct. It shows how Predict recommendations contribute to revenue, a key metric for assessing effectiveness.
Option C (Health status of data sources): Correct. It monitors the health and quality of data feeds (e.g., product catalogs) powering recommendations.
Option A: Incorrect. Site traffic reports are not part of the Predict Dashboard; they're more aligned with Web Channel or external analytics tools.
Option D: Incorrect. Live events are tracked elsewhere (e.g., Automation Center), not in the Predict Dashboard.
The SAP Emarsys Help Portal under "Predict Dashboard" verifies these features.


Reference:

SAP Emarsys Help Portal - "Predict Dashboard" (https://help.emarsys.com/).



You created link categories under Management > Link Categories.
Where can you utilize them?
Note:
There are 2 correct answers to this question.

  1. Analytics > Trends
  2. Contacts > Segments
  3. Main Dashboard > Email Results widget
  4. VCE Email Editor > Predict Mail Category widget

Answer(s): A,B

Explanation:

In SAP Emarsys, link categories are utilized to segment recipients based on their interactions with specific types of links. After creating link categories under Management > Link Categories, you can assign them to links within your email content. This categorization allows for more targeted analysis and segmentation.
Utilization in Contacts > Segments: Within the Contacts > Segments section, you can filter contacts based on their engagement with links from specific categories. This enables the creation of segments that reflect user behavior related to particular link types, enhancing targeted marketing efforts. Utilization in Analytics > Trends: In the Analytics > Trends area, link categories help analyze trends in user interactions with different link types over time. This analysis provides insights into the effectiveness of various link categories, informing future content strategies.
While the Main Dashboard's Email Results widget provides an overview of email performance, it doesn't specifically utilize link categories. Similarly, the VCE Email Editor's Predict Mail Category widget focuses on predictive content recommendations and isn't directly related to link categories.



You want to collect data from contacts using forms.
Which forms does SAP Emarsys Customer Engagement offer?
Note: There are 3 correct answers to this question.

  1. General Registration
  2. Newsletter Registration
  3. Change Profile
  4. Background Registration
  5. Consent Management

Answer(s): A,B,C

Explanation:

SAP Emarsys provides several form types to collect contact data:
Option A (General Registration): Correct. This form is used for new contact sign-ups, collecting basic information like email or name.
Option B (Newsletter Registration): Correct. Specifically designed for subscribing contacts to newsletters, often with opt-in options.
Option C (Change Profile): Correct. Allows contacts to update their existing profile data (e.g., preferences, contact details).
Option D: Incorrect. "Background Registration" is not a recognized form type in Emarsys documentation.
Option E: Incorrect.
While consent management is a feature, it's not a distinct form type; it's integrated into other forms like Newsletter Registration. The SAP Emarsys Help Portal under "Forms" lists General Registration, Newsletter Registration, and Change Profile as standard options.


Reference:

SAP Emarsys Help Portal - "Forms" (https://help.emarsys.com/).



Which of the following describe Automation programs?
Note: There are 2 correct answers to this question.

  1. Interactions should be used for programs that react to a customer action.
  2. Both Automation Center and Interactions share the same entry points.
  3. Automation Center should be used to create recurring lifecycle campaigns.
  4. Automation Center always ignores the opt-in status for emails.

Answer(s): A,C

Explanation:

Automation programs in SAP Emarsys are managed via the Automation Center and Interactions:

Option A: Correct. Interactions are designed for real-time, event-driven programs reacting to customer actions (e.g., abandoned cart), distinct from scheduled Automation Center programs. Option C: Correct. The Automation Center is ideal for recurring lifecycle campaigns (e.g., welcome series, re-engagement), offering scheduled and structured workflows. Option B: Incorrect. Automation Center and Interactions have different entry points; Automation Center uses segments or events, while Interactions rely on real-time triggers. Option D: Incorrect. Automation Center respects opt-in status unless explicitly overridden, ensuring compliance with marketing preferences.
The SAP Emarsys Help Portal under "Automation Center" and "Interactions" clarifies these distinctions.


Reference:

SAP Emarsys Help Portal - "Automation Center" and "Interactions" (https://help.emarsys.com/).



SAP Emarsys has four types of block lists. Under which list do notorious complainers fall?

  1. Internal
  2. Robinson
  3. Global Suppression
  4. Complaints

Answer(s): D

Explanation:

SAP Emarsys maintains four block list types to manage contact exclusions:
Option D (Complaints): Correct. Notorious complainers--contacts who frequently mark emails as spam or complain--are added to the Complaints block list to prevent further sends and protect sender reputation.
Option A (Internal): Incorrect. Internal block lists are for manual exclusions (e.g., employees), not complainers.
Option B (Robinson): Incorrect. The Robinson list is for contacts who have opted out via a third-party list, not specifically complainers.
Option C (Global Suppression): Incorrect. Global Suppression is a broader list for legal or compliance- based exclusions, not complaint-specific.
The SAP Emarsys Help Portal under "Block Lists" identifies the Complaints list for this purpose.


Reference:

SAP Emarsys Help Portal - "Block Lists" (https://help.emarsys.com/).



Why is "daily" the recommended frequency for importing sales data into Smart Insight?

  1. To prevent load failures for files exceeding 10 GB.
  2. To align with the Smart Insight dashboard update frequency.
  3. To align with recommended frequency for product data.
  4. To comply with SAP Emarsys file maintenance policy.

Answer(s): B

Explanation:

Smart Insight in SAP Emarsys relies on sales data for analytics like Customer Lifecycle:
Option B: Correct. Daily imports are recommended because the Smart Insight dashboard updates daily, ensuring analytics reflect the latest sales data for accurate insights. Option A: Incorrect. File size limits (e.g., 10 GB) are not the primary reason; Emarsys supports larger files via chunking if needed.

Option C: Incorrect. Product data frequency (often less frequent) is distinct from sales data needs. Option D: Incorrect. File maintenance policies exist but don't dictate daily imports as a compliance rule.
The SAP Emarsys Help Portal under "Smart Insight" recommends daily sales data imports for dashboard alignment.


Reference:

SAP Emarsys Help Portal - "Smart Insight" (https://help.emarsys.com/).



You are creating personalization tokens that you can reuse across different channel campaigns.
Which of the following token types are available?
Note: There are 2 correct answers to this question.

  1. Contact Data
  2. Email Address
  3. External Data
  4. Custom Data

Answer(s): A,C

Explanation:

Personalization tokens in SAP Emarsys allow reusable data insertion across channels:
Option A (Contact Data): Correct. Tokens can pull from contact fields (e.g., first name, email), a core personalization type.
Option C (External Data): Correct. Tokens can use data from external sources (e.g., Relational Data or API feeds) for dynamic content.
Option B: Incorrect. "Email Address" is a specific field within Contact Data, not a distinct token type. Option D: Incorrect. "Custom Data" is not a defined token type; custom fields fall under Contact Data or External Data.
The SAP Emarsys Help Portal under "Personalization Tokens" lists Contact Data and External Data as key types.


Reference:

SAP Emarsys Help Portal - "Personalization Tokens" (https://help.emarsys.com/).



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