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Salesforce Media Cloud Accredited Professional Salesforce-Media-Cloud Dumps in PDF

Free Salesforce Salesforce-Media-Cloud Real Questions (page: 9)

Salesforce-Media-Cloud PDF — 60 Questions

A Media Cloud customer is already running Advertising Sales Management (ASM) on an org and wants to upgrade from an older release to a newer release.
What should a Consultant do before migration?

  1. Take a backup of any newer ASM components
  2. Customize or modify the newer ASM components
  3. Take a backup of any customized or modified older ASM components
  4. Activate Custom Lightning Web Components and FlexCards

Answer(s): C

Explanation:

Comprehensive and Detailed Explanation From Exact Extract:
Before migrating ASM to a newer release, it is crucial to take a backup of any customized or modified components in the existing (older) release to avoid losing customizations. Newer components should not be customized before migration. Activating new LWC and FlexCards is a post-migration step.


Reference:

ASM Upgrade and Migration Best Practices https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_upgrade.htm&type=5



A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in Media Cloud.
Which set of objects should a Consultant access to generate such report?

  1. Product, Pricing Variable, Pricing Variable Binding
  2. Product, Pricing Plan, Pricing Plan Step, Price List
  3. Product, Price Book, Price Book Entry, Price List
  4. Product, Price List Entry, Pricing Element

Answer(s): B

Explanation:

Comprehensive and Detailed Explanation From Exact Extract:
Pricing Plan, Pricing Plan Step, and Price List objects are part of the managed pricing framework in Media Cloud used to define and track pricing changes. These objects collectively reflect the price list changes over streaming packages. Product and Price Book objects are standard Salesforce objects but do not capture the pricing plan step details critical for auditing price changes.


Reference:

Media Cloud Pricing Management Data Model https://help.salesforce.com/s/articleView?id=sf.media_cloud_pricing_management.htm&type=5



A customer has a requirement to allow the Operations team to edit Quote records in order to perform `Create and Submit Order' action only when the corresponding opportunity has reached a specific status called `Closed Won'. Sales users will remain as the record owners of Quotes and Orders for reporting purposes. The organization wide default setting for Quote and Order object is private.
How should a Consultant solve this requirement with minimal customization?

  1. Configure role hierarchy, such that the Operations team is higher than the Sales users in the same hierarchy group.
  2. Sales users will use manual sharing in order to share order records once Opportunity status is 'Closed Won'.
  3. Configure a criteria-based sharing rule to share order records once Opportunity status is `Closed Won'.
  4. Share order records programmatically using Apex whenever Opportunity status is `Closed Won'.

Answer(s): C

Explanation:

Comprehensive and Detailed Explanation From Exact Extract:
Since the OWD for Quote and Order is private, sharing must be explicitly granted for the Operations team to edit records when Opportunity status is `Closed Won'. Criteria-based sharing rules are the preferred low-maintenance Salesforce declarative approach for this scenario, sharing records based on field values without custom code. Manual sharing is less scalable, role hierarchy changes may affect ownership and reporting, and Apex sharing is a heavier customization.


Reference:

Salesforce Sharing Rules Documentation
Media Cloud ASM Security and Sharing Best Practices https://help.salesforce.com/s/articleView?id=sf.sharing_rules.htm&type=5



A publisher is working with Agents, which is Home's agency, to advertise Home's products. How should a Consultant create and relate these records in Advertising Sales Management (ASM)?

  1. Create a Home Account and create an Agents Account with a Brand Record Type.
  2. Create Home and Agents as Accounts without specific Record Types.
  3. Create a Home Account and create an Agents Account with an Agency Record Type.
  4. Create a Home Account and Agents as a Contact on the Home Account.

Answer(s): C

Explanation:

Comprehensive and Detailed Explanation From Exact Extract:
In Media Cloud ASM, Advertisers and Agencies are modeled as Accounts with different Record Types. The agency should be an Account with the Agency Record Type to reflect its role properly in the hierarchy and relationships. Contacts belong to Accounts but Agencies are best represented as distinct Account records for clarity and reporting. Brand Record Type is typically used for product branding, not agencies.


Reference:

Media Cloud ASM Data Model Guide
Salesforce Account Record Types Best Practices https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_accounts.htm&type=5



A company is planning to adopt Media Cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the Agency of Record. They also have requirements to map contacts within the agencies.
How should the Media Cloud data model be used to represent these relationships?

  1. Advertisers and agencies should be created as Accounts and contacts as Contacts, and the Party Model should be adopted to define the relationships between them.
  2. Advertisers and agencies should be created as Accounts, with agencies listed as child Accounts to the client Accounts, with Contacts related to those.
  3. Advertisers should be created as Accounts, and agencies should be represented by a custom field added to the Contact object. Contacts should then be assigned to the Accounts.
  4. Advertisers and agencies should be created as Accounts, and a custom lookup field should be created to represent the client/agency relationship. Contacts should be created under the Accounts.

Answer(s): A

Explanation:

Comprehensive and Detailed Explanation From Exact Extract:
The Party Model in Media Cloud is designed to represent complex relationships between entities such as Advertisers and Agencies. Both are Accounts, and relationships between them (including roles like Agency of Record) are defined via the Party Model, which also supports mapping Contacts within those Accounts. This model provides flexibility and best practice for relationship management over custom lookups or hierarchical Account structures.


Reference:

Media Cloud Party Model Architecture Guide
Salesforce Relationship Management in Media Cloud https://help.salesforce.com/s/articleView?id=sf.media_cloud_party_model.htm&type=5



A Consultant is asked to help design a solution which could aid a company in expanding their reach into the small and medium business (SMB) segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the Sales team.
What should the Consultant do in the design to allow for Advertiser/Agency to self-service their media plans?

  1. Build an Experience Cloud with the Customer Service template for the Advertiser to navigate the product catalog and configure the products in the site.
  2. Set up Web-to-Lead and have the Advertiser/Agency submit their media plan through a website so the Sales team can later take ownership of the record and follow up to finalize the media plan.
  3. Set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail.
  4. Leverage the Advertising Sales Management Self-Care feature so that approved Advertiser/Agency can access an Experience Cloud portal where they can create and track their media plans.

Answer(s): D

Explanation:

Comprehensive and Detailed Explanation From Exact Extract:
Advertising Sales Management (ASM) Self-Care is a built-in feature in Media Cloud that allows approved Advertisers and Agencies to use an Experience Cloud portal for creating and tracking media plans. This is the recommended solution to enable self-service while maintaining controlled access, which is critical for scaling SMB reach efficiently. Web-to-Lead or public users lack the robustness and security of the Self-Care portal.


Reference:

Media Cloud ASM Self-Care Overview
Salesforce Experience Cloud for Media Cloud https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_self_care.htm&type=5



A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.
What should a Consultant configure or implement to solve for this use case?

  1. Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.
  2. Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.
  3. Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.
  4. Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.

Answer(s): B

Explanation:

Comprehensive and Detailed Explanation From Exact Extract:
The Ad Delivery Connector for CRM Analytics is a standard Salesforce solution to display digital delivery metrics directly inside Salesforce, with embedded dashboards tailored to the publisher's business. This approach leverages native Salesforce Analytics, enabling customization and tight integration with account data. Using external data warehouses like Big Query or Tableau is more complex and less integrated.


Reference:

Salesforce CRM Analytics Ad Delivery Connector Documentation Media Cloud Analytics Best Practices https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_analytics.htm&type=5



A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?

  1. Content Targeting
  2. Day/Time Targeting
  3. Geo Targeting
  4. User's OS Targeting

Answer(s): C

Explanation:

Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud supports Geo Targeting as part of its standard digital ad targeting capabilities, allowing advertisers to specify geographic locations for their ads. Content Targeting, Day/Time Targeting, and

User's OS Targeting are generally managed by the Ad Server or external DSP platforms, not Media Cloud out-of-the-box.


Reference:

Media Cloud Digital Ad Targeting Features
Salesforce Media Cloud Product Guide https://help.salesforce.com/s/articleView?id=sf.media_cloud_targeting.htm&type=5



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