Salesforce Salesforce-AI-Specialist Exam (page: 6)
Salesforce Certified AI Specialist
Updated on: 25-Dec-2025

In Model Playground, which hyperparameters of an existing Salesforce-enabled foundational model can an AI Specialist change?

  1. Temperature, Frequency Penalty, Presence Penalty
  2. Temperature, Top-k sampling, Presence Penalty
  3. Temperature, Frequency Penalty, Output Tokens

Answer(s): A

Explanation:

In Model Playground, an AI specialist working with a Salesforce-enabled foundational model has control over specific hyperparameters that can directly affect the behavior of the generative model:
Temperature: Controls the randomness of predictions. A higher temperature leads to more diverse outputs, while a lower temperature makes the model's responses more focused and deterministic. Frequency Penalty: Reduces the likelihood of the model repeating the same phrases or outputs frequently.
Presence Penalty: Encourages the model to introduce new topics in its responses, rather than sticking with familiar, previously mentioned content.
These hyperparameters are adjustable to fine-tune the model's responses, ensuring that it meets the desired behavior and use case requirements. Salesforce documentation confirms that these three are the key tunable hyperparameters in the Model Playground. For more details, refer to Salesforce AI Model Playground guidance from Salesforce's official documentation on foundational model adjustments.



How should an organization use the Einstein Trust layer to audit, track, and view masked data?

  1. Utilize the audit trail that captures and stores all LLM submitted prompts in Data Cloud.
  2. In Setup, use Prompt Builder to send a prompt to the LLM requesting for the masked data.
  3. Access the audit trail in Setup and export all user-generated prompts.

Answer(s): A

Explanation:

The Einstein Trust Layer is designed to ensure transparency, compliance, and security for organizations leveraging Salesforce's AI and generative AI capabilities. Specifically, for auditing, tracking, and viewing masked data, organizations can utilize:

Audit Trail in Data Cloud: The audit trail captures and stores all prompts submitted to large language models (LLMs), ensuring that sensitive or masked data interactions are logged. This allows organizations to monitor and audit all AI-generated outputs, ensuring that data handling complies with internal and regulatory guidelines. The Data Cloud provides the infrastructure for managing and accessing this audit data.
Why not B? Using Prompt Builder in Setup to send prompts to the LLM is for creating and managing prompts, not for auditing or tracking data. It does not interact directly with the audit trail functionality.
Why not C? Although the audit trail can be accessed in Setup, the user-generated prompts are primarily tracked in the Data Cloud for broader control, auditing, and analysis. Setup is not the primary tool for exporting or managing these audit logs. More information on auditing AI interactions can be found in the Salesforce AI Trust Layer documentation, which outlines how organizations can manage and track generative AI interactions securely.



An AI Specialist implements Einstein Sales Emails for a sales team. The team wants to send personalized follow-up emails to leads based on their interactions and data stored in Salesforce. The AI Specialist needs to configure the system to use the most accurate and up-to-date information for email generation.
Which grounding technique should the AI Specialist use?

  1. Ground with Apex Merge Fields
  2. Ground with Record Merge Fields
  3. Automatic grounding using Draft with Einstein feature

Answer(s): C

Explanation:

For Einstein Sales Emails to generate personalized follow-up emails, it is crucial to ground the email content with the most up-to-date and accurate information. Grounding refers to connecting the AI model with real-time data. The most appropriate technique in this case is Ground with Record Merge Fields. This method ensures that the content in the emails pulls dynamic and accurate data directly from Salesforce records, such as lead or contact information, ensuring the follow-up is relevant and customized based on the specific record.

Record Merge Fields ensure the generated emails are highly personalized using data like lead name, company, or other Salesforce fields directly from the records. Apex Merge Fields are typically more suited for advanced, custom logic-driven scenarios but are not the most straightforward for this use case.
Automatic grounding using Draft with Einstein is a different feature where Einstein automatically drafts the email, but it does not specifically ground the content with record-specific data like Record Merge Fields.


Reference:

Salesforce Einstein Sales Emails Documentation:
https://help.salesforce.com/s/articleView?id=release-notes.rn_einstein_sales_emails.htm



Universal Containers needs a tool that can analyze voice and video call records to provide insights on competitor mentions, coaching opportunities, and other key information. The goal is to enhance the team's performance by identifying areas for improvement and competitive intelligence.
Which feature provides insights about competitor mentions and coaching opportunities?

  1. Call Summaries
  2. Einstein Sales Insights
  3. Call Explorer

Answer(s): C

Explanation:

For analyzing voice and video call records to gain insights into competitor mentions, coaching opportunities, and other key information, Call Explorer is the most suitable feature. Call Explorer, a part of Einstein Conversation Insights, enables sales teams to analyze calls, detect patterns, and identify areas where improvements can be made. It uses natural language processing (NLP) to extract insights, including competitor mentions and moments for coaching. These insights are vital for improving sales performance by providing a clear understanding of the interactions during calls. Call Summaries offer a quick overview of a call but do not delve deep into competitor mentions or coaching insights.
Einstein Sales Insights focuses more on pipeline and forecasting insights rather than call-based analysis.


Reference:

Salesforce Einstein Conversation Insights Documentation:
https://help.salesforce.com/s/articleView?id=einstein_conversation_insights.htm



An AI Specialist at Universal Containers (UC) Is tasked with creating a new custom prompt template to populate a field with generated output. UC enabled the Einstein Trust Layer to ensure AI Audit data is captured and monitored for adoption and possible enhancements.
Which prompt template type should the AI Specialist use and which consideration should they review?

  1. Flex, and that Dynamic Fields is enabled
  2. Field Generation, and that Dynamic Fields is enabled
  3. Field Generation, and that Dynamic Forms is enabled

Answer(s): B

Explanation:

When creating a custom prompt template to populate a field with generated output, the most appropriate template type is Field Generation. This template is specifically designed for generating field-specific outputs using generative AI.

Additionally, the AI Specialist must ensure that Dynamic Fields are enabled. Dynamic Fields allow the system to use real-time data inputs from related records or fields when generating content, ensuring that the AI output is contextually accurate and relevant. This is crucial when populating specific fields with AI-generated content, as it ensures the data source remains dynamic and up-to-date. The Einstein Trust Layer will track and audit the interactions to ensure the organization can monitor AI adoption and make necessary enhancements based on AI usage patterns. For further reading, refer to Salesforce's guidelines on Field Generation templates and the Einstein Trust Layer.



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