Salesforce Salesforce-AI-Associate Exam (page: 3)
Salesforce Certified AI Associate
Updated on: 25-Dec-2025

Which Einstein capability uses emails to create content for Knowledge articles?

  1. Generate
  2. Discover
  3. Predict

Answer(s): A

Explanation:

"Einstein Generate uses emails to create content for Knowledge articles. Einstein Generate is a natural language generation (NLG) feature that can automatically write summaries, descriptions, or recommendations based on data or text inputs. For example, Einstein Generate can analyze email conversations between agents and customers and generate draft articles for the Knowledge base."



Which type of bias results from data being labeled according to stereotypes?

  1. Association
  2. Societal
  3. Interaction

Answer(s): B

Explanation:

"Societal bias results from data being labeled according to stereotypes. Societal bias is a type of bias that reflects the assumptions, norms, or values of a specific society or culture. For example, societal bias can occur when data is labeled based on gender, race, ethnicity, or religion stereotypes."



Salesforce defines bias as using a person's Immutable traits to classify them or market to them.
Which potentially sensitive attribute is an example of an immutable trait?

  1. Financial status
  2. Nickname
  3. Email address

Answer(s): A

Explanation:

"Financial status is an example of an immutable trait. Immutable traits are characteristics that are inherent, fixed, or unchangeable. For example, financial status is an immutable trait because it is determined by factors beyond one's control, such as birth, inheritance, or economic conditions. Nickname and email address are not immutable traits because they can be changed by choice or preference."



Cloud Kicks relies on data analysis to optimize its product recommendation; however, CK encounters a recurring Issue of Incomplete customer records, with missing contact Information and incomplete purchase histories.
How will this incomplete data quality impact the company's operations?

  1. The accuracy of product recommendations is hindered.
  2. The diversity of product recommendations Is Improved.
  3. The response time for product recommendations is stalled.

Answer(s): A

Explanation:

"The incomplete data quality will impact the company's operations by hindering the accuracy of product recommendations. Incomplete data means that the data is missing some values or attributes that are relevant for the AI task. Incomplete data can affect the performance and reliability of AI models, as they may not have enough information to learn from or make accurate predictions. For example, incomplete customer records can affect the quality of product recommendations, as the AI model may not be able to capture the customers' preferences, behavior, or needs."



What are some key benefits of AI in improving customer experiences in CRM?

  1. Improves CRM security protocols, safeguarding sensitive customer data from potential breaches and threats
  2. Streamlines case management by categorizing and tracking customer support cases, identifying topics, and summarizing case resolutions
  3. Fully automates the customer service experience, ensuring seamless automated interactions with customers

Answer(s): B

Explanation:

"Streamlining case management by categorizing and tracking customer support cases, identifying topics, and summarizing case resolutions are some key benefits of AI in improving customer experiences in CRM. AI can help automate and optimize various aspects of customer service, such as routing cases to the right agents, providing relevant information or suggestions, and generating reports or insights. AI can also help enhance customer satisfaction and loyalty by reducing wait times, improving response quality, and providing personalized solutions."



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