PARDOT-CONSULTANT Certification Exam Questions with AI Explanations

QUESTION: 41

LenoxSoft just purchased Pardot and will be migrating to Pardot from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

Install the Salesforce AppExchange Package and verify the Salesforce connector
Complete the technical setup items and create Pardot users. Conduct a Strengths Weaknesses
Opportunities and Threats (SWOT) analysis of their current marketing strategies
Export all the data and assets from the existing tool
Salesforce Connector User has 'Read1 permission to the custom object

Answer(s): C

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QUESTION: 42

The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
Send the prospects a monthly newsletter with product demos or free trial offers.
Create an engagement program to send educational content and notify sales if they engage.

Answer(s): A

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QUESTION: 43

LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Pardot tracking code is unnecessary.
Which two benefits of installing the Pardot tracking code should be considered? Choose 2 answers

Associate visitor activity to a prospect on form submission.
Track the prospect's click path through the website's content.
Capture complete demographic information about an anonymous visitor.
Trigger page actions to occur when a prospect visits a certain URL.

Answer(s): B,D

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QUESTION: 44

LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How shouldLenoxSoft add the prospects?

By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
By using an automation rule to add prospects to a static list based on the form being completed,
then use that list as the recipient list on the program.
By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
By using a static list on the form's completion action, then start the program with a ""Form Completed"" trigger so only prospects who completed the form will get the follow up actions.

Answer(s): C

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QUESTION: 45

LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs). How should this be configured?

Create Pardot user records in one business unit, then use the business unit switcher to access each account.
Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.
Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.

Answer(s): D

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Salesforce Pardot Consultant PARDOT-CONSULTANT Dumps in PDF

Free Salesforce PARDOT-CONSULTANT Real Questions (page: 43)

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QUESTION: 45