Salesforce Build and Analyze Customer Journeys using Marketing Cloud MKT-101 Dumps in PDF

Free Salesforce MKT-101 Real Questions (page: 22)

Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color.
Where should NTO be able see if there has been a lift in overall likelihood to click?

  1. Einstein Engagement Frequency
  2. Einstein Engagement Scoring
  3. Einstein Messaging Insights

Answer(s): B



Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.

How should the notification be received if the data import is unsuccessful?

  1. Automation Notification Settings
  2. Import Activity Notification Settings
  3. Configured Alert Manger Settings

Answer(s): B



Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of ­office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

  1. Reply Mail Management
  2. Publication Lists
  3. Parameter Management

Answer(s): A



A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer than receives a message from their manager that changes are needed and email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

  1. The Send is paused unit approved again.
  2. The send is canceled when the approval is withdrawn.
  3. The originally approved version of the email will send.

Answer(s): C



Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop. How should journey Builder be configured to meet this requirement?

  1. Configure Journey Settings to 'allow no re-entry.
  2. Configure Journey Email Send to dedupe on email address.
  3. Configure Journey Entry Event to 'allow no re-entry.'

Answer(s): A



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