Certified Marketing Cloud Engagement Developer Exam Questions PDF download

QUESTION: 33

A developerwants to transform the date and time 'Data_Enrolled' from Daylight Savings time. How would the developer change the time to fall back one hour?

%%=DataAdd(Date_Enrolled, -1)=%%
%%=DateAdd(Date_Enrolled, -1 'H')=%%
%%=DateDiff(Date_Enrolled, 1, 'H')=%%
%%=FormatDate(Date_Enrolled, -1, 'HH', 'en-us')=%%

Answer(s): B

Explanation:

To transform the date and time 'Data_Enrolled' from Daylight Savings time and fall back one hour, the developer should use the following AMPscript function:
%%=DateAdd(Data_Enrolled, -1, 'H')=%%
This function subtracts one hour from the 'Data_Enrolled' date and time.

Reference:

Salesforce Marketing Cloud AMPscript Date Functions
Salesforce Marketing Cloud Documentation

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QUESTION: 34

How often should a developer request a new token when making multiple API calls in v1?

When changing routes/objects
Before every new call
Once an hour
Every 15 minutes

Answer(s): C

Explanation:

A developer should request a new token once an hour when making multiple API calls in v1. Salesforce Marketing Cloud access tokens are typically valid for one hour, and refreshing them every hour ensures that the API calls are authenticated.

Reference:

Salesforce Marketing Cloud API Token Management
Salesforce Marketing Cloud Authentication

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QUESTION: 35

A developer wants to use the RaiseError Ampscript function when a subscriber does not have the necessary data to build an email.
Which two outcomes are possible using this function? Choose 2 answer

The send fails
The email is not sent to the particular subscriber
An error message is sent to the From Address used in the email
The send is retried

Answer(s): A,B

Explanation:

Using the RaiseError AMPscript function allows a developer to handle errors when necessary data for building an email is missing. The possible outcomes of using this function include:
The send fails (A) - The entire email send can be stopped if a critical error is encountered.
The email is not sent to the particular subscriber (B) - The send can be aborted for specific subscribers who do not have the necessary data.

Reference:

Salesforce Marketing Cloud AMPscript RaiseError Function
Salesforce Marketing Cloud Documentation

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QUESTION: 36

NTO uses data extensions to manage the subscriber information usedfor their email sends, and those sends includes calls to update records with new or different subscriber information. The developer handling these records writes some AMPscript to check and see if the data extension containing those records updated usingan InsertDE() call if the record doesn't yet exist.
Why would the developer receive an error stating the application cannot insert a duplicate value for the primary key in the data extension?

The InsertDE function will always insert two rows into a data extension as part of the call
The InsertDE function cannot be used with name and value pairs
The InsertDE function comes after the system added the row as part of the email send
The InsertDE function cannot be used at send time

Answer(s): D

Explanation:

The error stating that the application cannot insert a duplicate value for the primary key in the data extension occurs because the InsertDE function cannot be used at send time. The InsertDE function is designed to insert records into a data extension, but it cannot handle the transactional nature of email sends where records might be added simultaneously.

Reference:

Salesforce Marketing Cloud AMPscript InsertDE Function
Salesforce Marketing Cloud Data Extension Best Practices

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QUESTION: 37

A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on a batch of records in a data extension in Contact Builder.
Which scenario would cause subscriber records to remain in the data extension?

Sendable data extension with SubscriberKey and EmailAddress fields
Non-sendable data extension with SubscriberKey field
Contact Delete process does not delete rows from data extensions
Sendable data extension with SubsciberKey field

Answer(s): C

Explanation:

The Contact Delete process in Marketing Cloud removes contact data from the contact model but does not remove records from the data extensions themselves.
Contact Delete Process: When you perform a Contact Delete in Contact Builder, it removes the contact data from the contact model but leaves the actual rows in the data extensions intact.
: Salesforce Contact Deletion Process

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QUESTION: 38

NTO had an Enterprise 2.0 account; subscribers unsubscribes from the business unit only. A developer is identifying subscribers who unsubscribed from any of the NTO child business units.
Which method wouldidentify the most accurate status for subscribers of each business unit?

Create Data Extract of all Subscribers within the Parent Business unit
Create Data Extracts of All Subscribers within each Child business unit
Query unsubscriber from _Subscribers within the Parent business unit
Query status from _ListSusbscribers within the Parent business unit

Answer(s): B

Explanation:

To accurately identify subscribers who have unsubscribed from any of the child business units in an Enterprise 2.0 account, it is necessary to create data extracts of all subscribers within each child business unit. This approach ensures that unsubscribes specific to each business unit are captured.
Data Extracts: By creating data extracts within each child business unit, you can gather comprehensive unsubscribe data for all subscribers specific to each unit.
: Salesforce Enterprise 2.0 Account Management

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QUESTION: 39

A developer wants to create an HTML table where rows will alternate background colors between white and red.The developer does not know how many rows will be sent within each email, and decides to use a loop and assigns the RowCount() of the table rows to the variable @numerator.
What is the recommended AMPscript logic to determine the background color of each table row within the loop?

%%[IF DIVIDE(@numerator, 2) =1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%
%%[IF SUBSTRING(DIVIDE(@numerator, 2), 1) = 1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%
%%[IF @numerator/2 = 1 THENSET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%
%%[IF MOD(@numerator, 2) = 1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%

Answer(s): D

Explanation:

To alternate the background color of rows in an HTML table using AMPscript, the MOD function can be used to determine if the row number is odd or even.
MOD Function: The MOD function returns the remainder of a division operation. By using MOD(@numerator, 2), the function returns 1 for odd rows and 0 for even rows, allowing the background color to be set accordingly.
AMPscript Example:
%%[ SET @numerator = 1 FOR @i = 1 TO RowCount(@rows) DO SET @color = IF MOD(@numerator, 2) == 1 THEN 'Red' ELSE 'White' ENDIF SET @numerator = ADD(@numerator, 1) ]%% <tr style="background-color: %%=v(@color)=%%;">  </tr> %%[ NEXT @i ]%%
: Salesforce AMPscript Functions

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QUESTION: 40

A developer wants to design a custom subscription center in CloudPages. The developer prefers to code in AMPscript, but is also skilled in Server-Side JavaScript.
While the developer is confident their code is of high quality, they would still like to handle unexprected errors gracefully to ensure the best user experience.
Whichfeature should handle this scenario?

Wrapping the code in a Server-Side JavaScript Try/Catch block
Using RaiseError AMPscript function when an error occurs
Marketing Cloud automatically handles any error scenario that may occur
Wrapping thecode in a AMPscript HandleError block

Answer(s): A

Explanation:

To handle unexpected errors gracefully in a custom subscription center, wrapping the code in a Server-Side JavaScript (SSJS) Try/Catch block is recommended.
Try/Catch Block: Using a Try/Catch block in SSJS allows the developer to catch and handle exceptions, providing a mechanism to manage errors without disrupting the user experience.
SSJS Example:
<script runat="server"> Platform.Load("Core", "1"); try { // Code that may throw an error } catch (e) { // Handle the error Write(Stringify(e)); } </script>
: Salesforce Server-Side JavaScript (SSJS) Guide

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Salesforce Certified Marketing Cloud Engagement Developer MCE-Dev-201 Dumps in PDF

Free Salesforce MCE-Dev-201 Real Questions (page: 12)

QUESTION: 33

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QUESTION: 40

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