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Salesforce Certified Marketing Cloud Consultant MARKETING-CLOUD-CONSULTANT Dumps in PDF

Free Salesforce MARKETING-CLOUD-CONSULTANT Real Questions (page: 6)

MARKETING-CLOUD-CONSULTANT PDF — 293 Questions

To fuel their expansion, Northern Trail Outfitters (NTO) recently acquired Eagle Outfitters (EO). There is currently a 30 percent overlap between the guests of each brand and they will be pursuing cross- marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation. Choose 2 answers

  1. The IP address included in the sender authentication package will have the same reputation as the ones being used for NTO.
  2. The EO business unit can also have the NTO authentication package applied simultaneously for cross-marketing emails.
  3. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
  4. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderlD, and DKIM authentication.
  5. The email headers for EO will still reflect the private domain for NTO since that is the parent company.

Answer(s): C,D



The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.

Which automation workflow meets the customer requirements?

  1. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
  2. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
  3. Query activity to pull data view information > Extract activity of data extension > Transfer activity
  4. Extract activity of data view tables > Query activity to create the required file > Transfer activity

Answer(s): C



A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

  1. An automation that queries the Complaint data view.
  2. An automation that generates the Unsubscribe Event Extract.
  3. An automation that queries the Unsubscribe data view.
  4. An automation that generates the Complaint Tracking Extract.

Answer(s): A



What is a correct statement about Send Log data? Choose 3 answers

  1. Can be accessed via Query activities.
  2. Can be incorporated into standard reports.
  3. Can be stored for a set period of time.
  4. Can be added to a standard data view.
  5. Can be included in measures and filters.

Answer(s): A,C,E



Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

  1. Profile attributes
  2. Preference attributes
  3. Publication Lists
  4. Preference Lists

Answer(s): C



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