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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam (page: 3)
Salesforce Marketing Cloud Advanced Cross Channel
Updated on: 12-Feb-2026

Viewing Page 3 of 22
Marketing-Cloud-Advanced-Cross-Channel PDF 101 Questions

What is prerequisite for email/web recommendations: select 2

  1. collect tracking code
  2. catalog

Answer(s): A,B

Explanation:

Understanding Email/Web Recommendations:
Purpose: Recommendations (in email or on a website) use data about customer behavior and product information to suggest products or content that a customer is likely to be interested in.
Prerequisites:
A . Collect Tracking Code: This is crucial. The Collect Tracking Code is a JavaScript snippet that you place on your website. It tracks user behavior (page views, product views, purchases, etc.) and sends this data to Marketing Cloud. This behavioral data is essential for generating personalized recommendations.
B . Catalog: A catalog is a structured file (usually CSV or XML) that contains information about your products or content (e.g., product ID, name, description, price, image URL). The catalog is imported into Marketing Cloud and provides the inventory from which recommendations are drawn.
Why A and B Are Essential:
Data-Driven Recommendations: Recommendations rely on data. The Collect Tracking Code provides behavioral data, and the catalog provides product data. Personalization: Without these data sources, recommendations would be generic and not personalized to individual customers.



What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

  1. Product
  2. Content
  3. banner

Answer(s): A,B,C

Explanation:

Einstein Web Recommendations Scope:
Einstein Web Recommendations are designed to suggest relevant items to website visitors based on their behavior and your catalog data. These recommendations can be displayed in various places on your site, like the homepage, product pages, category pages, cart page, and even after a conversion.
What Can Be Recommended:
A . Product: This is the most common type of recommendation. Einstein can suggest products that are similar to what the user is viewing, frequently bought together, or popular overall. B . Content: Einstein can also recommend content assets like blog posts, articles, videos, or white papers based on a user's browsing history and interests. C . Banner: While not a direct "recommendation" in the same way as products or content, Einstein can be used to personalize the banner displayed on a webpage. This involves selecting the most relevant banner from a set of options based on user data. This is typically handled by associating banners with assets in your catalog and then displaying them in recommendation display areas.
Why A, B, and C Are Correct:
Flexibility: Einstein Web Recommendations are flexible and can be used to promote various types of assets.
Personalization: The goal is to personalize the user experience by showing them relevant products, content, or even promotional banners.



Difference between inbox message and in app message.

  1. Inbox message is displayed and stored in device in app message is displayed only 1 time
  2. Inbox message is displayed once but in app message is displayed repeatedly
  3. Inbox messages can be used only in los whereas in app message can also be used in android

Answer(s): A

Explanation:

Inbox Messages:
Storage: Inbox messages are delivered to and stored within the app's inbox (a dedicated section within the app).
Persistence: They remain in the inbox until the user deletes them or the message expires. Purpose: Suitable for messages that users might want to refer back to, like promotions, updates, or transactional information.
In-App Messages:
Display: In-app messages are displayed as pop-ups or notifications while the user is actively using the app.
Transience: They are typically displayed only once (or until dismissed) and are not stored for later viewing.
Purpose: Ideal for contextual messages, onboarding tips, or urgent alerts that require immediate attention.
Key Differences Summarized:
Storage: Inbox messages are stored; in-app messages are not. Display: Inbox messages are viewed in the app's inbox; in-app messages are displayed as overlays during app use.
Persistence: Inbox messages persist; in-app messages are transient.
Why Other Options Are Incorrect:
B: The opposite is true. Inbox messages persist, while in-app messages are usually displayed only once.
C: Both inbox and in-app messages can be used on both iOS and Android platforms.



What data is there in mobile connect demographics, select3

  1. City
  2. Region
  3. Email
  4. First name
  5. channel

Answer(s): A,B,D

Explanation:

MobileConnect Demographics:
MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
Available Data Fields (Standard):
A . City: The city associated with the contact's mobile number or address. B . Region: The region (state, province, etc.) associated with the contact. D . First Name: The contact's first name (if captured during opt-in or data import). Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
Why Other Options Are Incorrect:
C . Email: Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID. E. Channel: While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.



What is true about Inbox message:

  1. It can open any public url also and not only cloud page
  2. Device owns the message not the contact.
  3. Contact owns the message not the device.
  4. Alert+inbox consume 1 supermessage.

Answer(s): B



Viewing Page 3 of 22



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