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  3. MARKETING-CLOUD-ADMINISTRATOR

Salesforce MARKETING-CLOUD-ADMINISTRATOR Exam (page: 5)
Salesforce Certified Marketing Cloud Administrator
Updated on: 25-Dec-2025

Viewing Page 5 of 34
MARKETING-CLOUD-ADMINISTRATOR PDF 165 Questions

Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

  1. External Key within the Import File Activity
  2. Run Completion within the File Drop Automation
  3. RuntimeError within the File Drop Automation
  4. Notation Settings within the Import File Activity

Answer(s): D



Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success? Choose 3 answers

  1. Apply an appropriately-scoped Data Retention period
  2. Add custom fields not included in the Send Log Template
  3. Log attribute data necessary for auditing communications
  4. Log all variable data captured in emails at send time
  5. Set the period to a fixed date in the Data Retention Policy

Answer(s): A,B,C



A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.

What should the admin confirm about the data extension?

  1. The wind relationship links SubscriberKey to Subscribers on Email Address
  2. The data extension is located in the Synchronized Data Extensions folder.
  3. The data extension is located in the Salesforce Data Extensions folder.
  4. The triggeredSendDataExtension data extension template was used.

Answer(s): C



A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?

  1. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
  2. Install the Marketing Cloud App on phone to receive Push Messages
  3. Add their Email Address in the Query Activity Notifications Field
  4. Configure the "Event Notification Service" in Setup with their Email Address

Answer(s): A



Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access
How should the Marketing Cloud admin ensure users have access?

  1. Choose Public App Integration during the installation
  2. Install App-appropriate business units for expanded access
  3. License all appropriate users within the installed package
  4. Configure the API Integration to allow all users access

Answer(s): C



Viewing Page 5 of 34



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