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Salesforce Certified Marketing Cloud Administrator MARKETING-CLOUD-ADMINISTRATOR Dumps in PDF

Free Salesforce MARKETING-CLOUD-ADMINISTRATOR Real Questions (page: 19)

MARKETING-CLOUD-ADMINISTRATOR PDF — 165 Questions

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access
How should the Marketing Cloud admin ensure users have access?

  1. Choose Public App Integration during the installation
  2. Install App-appropriate business units for expanded access
  3. License all appropriate users within the installed package
  4. Configure the API Integration to allow all users access

Answer(s): C



What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

  1. Preference Center link and physical mailing address
  2. Business name and a link to the business website
  3. Business name and physical mailing address
  4. Preference Center link and a link to the business website

Answer(s): A



Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

  1. Tokenized Sending
  2. Field Level Encryption
  3. Lookup reference to Contact Object
  4. Master-detail relationship to Contacts

Answer(s): A



Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

  1. IP Whitelisting
  2. Field Level Encryption
  3. Advanced Audit Trail
  4. Single Sign on Authentication

Answer(s): A



A user asks a Marketing Cloud admin to update and increase their session timeout setting.
Which three considerations should the admin review before making this update? Choose 3 answers

  1. Frustration of users upon timeouts
  2. Best practice suggests a 20-minute timeout setting
  3. Security risk of unauthorized users for longer timeout settings
  4. Change impacts all users
  5. Typical length of time users spend in Marketing Cloud

Answer(s): B,C,D



NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

  1. Journey Templates
  2. Deployment Manager
  3. Journey Extracts
  4. Copy activities

Answer(s): B



While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user.
Contact your system administrator
The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings
What action should correct the issue?

  1. Apply the Marketing Cloud for AppExchange User option as well
  2. Reset al passwords to force new tokens
  3. Apply the appropriate user mappings in the CRM configuration
  4. Apply the administrator and Marketing Cloud Administrator permission sets to user

Answer(s): D



Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.

Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

  1. Setup >Data Management > Synchronized Data Extensions
  2. Contact Builder > Data Extensions > Synchronized Data Extensions
  3. Contact Builder > Data Sources
  4. Setup > Apps > Salesforce Integration

Answer(s): C



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