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Salesforce Certified Marketing Cloud Account Engagement Specialist Marketing-Cloud-Account-Engagement-Specialist Dumps in PDF

Free Salesforce Marketing-Cloud-Account-Engagement-Specialist Real Questions (page: 8)

Marketing-Cloud-Account-Engagement-Specialist PDF — 304 Questions

The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of.
Where should the VP of Marketing look to find this information?

  1. Automation settings
  2. Scoring rules
  3. Prospect's Audits tab
  4. Lifecycle report

Answer(s): D

Explanation:

According to the [Salesforce documentation], the best place to look for all automation rules and engagement studio programs that a prospect has been a member of is the Prospect's Audits tab. This tab shows a detailed history of all the actions and activities that have occurred for a prospect, including the automation rules and engagement studio programs that they have been added to, removed from, or completed. The Automation settings, Scoring rules, and Lifecycle report do not provide this information, as they are related to the configuration, scoring, and reporting of the automation and engagement features, not the individual prospect's history.


Reference:

[Salesforce documentation]



A Marketing Cloud Account Engagement administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Marketing Cloud Account Engagement asset to use?

  1. Marketing Cloud Account Engagement landing page without a form
  2. Marketing Cloud Account Engagement form
  3. Marketing Cloud Account Engagement form handler
  4. Third party form

Answer(s): B

Explanation:

According to the [Salesforce documentation], the recommended Marketing Cloud Account Engagement asset to use for progressive profiling is a Marketing Cloud Account Engagement form. A Marketing Cloud Account Engagement form is a web form that can be used to collect information from prospects and store it in Marketing Cloud Account Engagement. A Marketing Cloud Account

Engagement form can be configured to use progressive profiling, which is a feature that allows the form to display different fields based on the information that is already known about the prospect. This way, the form can collect more information over time, without asking the same questions repeatedly or overwhelming the prospect with too many fields at once. A Marketing Cloud Account Engagement landing page without a form, a Marketing Cloud Account Engagement form handler, or a third party form are not recommended for progressive profiling, as they do not have the same functionality and flexibility as a Marketing Cloud Account Engagement form.


Reference:

[Salesforce documentation]



A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?

  1. A completion action on the form submission
  2. A dynamic list used to send list emails using the email template
  3. An automation rule with a Match All match type
  4. An automation rule with a Match Any match type

Answer(s): C

Explanation:

According to the Salesforce documentation, an automation rule is an automation tool that can be used to send an email to a prospect when a form is submitted and a specific field value is selected on that form. An automation rule can be configured to trigger an action (such as sending an email) when a prospect meets certain criteria (such as submitting a form and having a specific field value). The criteria can be set to Match All or Match Any, depending on the logic required. In this case, the Match All option should be used, as the prospect needs to meet both conditions (form submission and field value) to receive the email. A completion action is another automation tool that can be used to perform an action after a prospect successfully completes a form, but it cannot be used to check for a specific field value. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it cannot be used to send an email directly. A list email is an email that is sent to a specific list of prospects, but it cannot be triggered by a form submission or a field value.


Reference:

Salesforce documentation



What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

  1. Advanced Dynamic Content
  2. Marketing Cloud Account Engagement Activities Visualforce page
  3. Engagement History
  4. B2B Marketing Analytics

Answer(s): C

Explanation:

According to the Salesforce documentation, the feature in Salesforce that can be enabled to show landing page engagement data on a Salesforce Campaign page layout is Engagement History. Engagement History is a feature that allows users to view and report on how prospects interact with Marketing Cloud Account Engagement marketing assets, such as emails, forms, landing pages, and custom redirects. Engagement History can be enabled for Salesforce Campaigns, Leads, Contacts, Accounts, and Opportunities, and it can display metrics such as views, clicks, submissions, and conversions. Advanced Dynamic Content, Marketing Cloud Account Engagement Activities Visualforce page, and B2B Marketing Analytics are not features that can show landing page engagement data on a Salesforce Campaign page layout, as they are related to other aspects of marketing automation, such as personalization, activity tracking, and analytics.


Reference:

Salesforce documentation



A marketing user wants prospects to be added to a list when they click on a link in a list email.
Where would this action be added in order to add the prospect to the specific list?

  1. On the 'Sending' tab of the email template
  2. On the Testing' tab of the email template
  3. On the Testing' tab of the list email
  4. On the 'Sending' tab of the 1st email

Answer(s): C



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