Microsoft MB-220 Exam (page: 2)
Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant
Updated on: 31-Mar-2026

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Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?

  1. Profile Segment
  2. Interaction Segment
  3. Landing Page Segment
  4. Customer Insight Segment

Answer(s): B


Reference:

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-listssubscriptions



You are a marketing professional for AdventureWorks Cycles. You want to create a new subscription form with a new subscription list.
You have created the new subscription list, but must be able to see the subscription list selection in the designer toolbox.
When creating the new form, which form type must you select to meet the condition?

  1. Landing Page
  2. Event Form
  3. Forward to a Friend
  4. Subscription Center

Answer(s): D


Reference:

https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center



You are a marketing professional.
You need to create a subscription center marketing page that will include a subscription list you have already created. The marketing page will be reviewed by a colleague.

Which three actions should you perform in sequence, to create a Subscription center form? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

  1. Please refer to Explanation below for the answer.

Answer(s): A

Explanation:


Reference:

https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center



The sales team needs guidance on adding Contacts to existing segments.
Which three statements accurately describe those process? Each answer represents a complete solution.

  1. Those who do not have access to the segment entity cannot add a contact record to a segment.
  2. A Contact can be added to a static segment while viewing the contact record.
  3. A Contact can be added to several segments at once.
  4. Those who do not have access to the segment entity can add a contact record to a segment.
  5. A Contact can be added to a dynamic segment while viewing the contact record.

Answer(s): B,C,D


Reference:

https://docs.microsoft.com/en-us/dynamics365/marketing/manage-segments-from-contacts



You are a Dynamics 365 Marketing functional consultant.
You create a marketing subscription list and you need to make it available for website visitors. In which two ways can you do this?

  1. In the Email Marketing form, drag the created subscription list to the form.
  2. In the Subscription Center form, drag the created subscription list to the form.
  3. In the Landing Page template, drag the created subscription list to the form.
  4. In the Event Template, drag the created Subscription List to the form.

Answer(s): A,B


Reference:

https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center



You are a marketing professional.
You need to create a marketing form that will include a subscription list you have already created. The marketing form will be finalized by a colleague.

Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange then in the correct order.
Select and Place:

  1. Please refer to Explanation below for the answer.

Answer(s): A

Explanation:



You are a marketing professional for Contoso, Ltd.
You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected.
Which criteria should be used to allow a subscription list to be visible in the toolbox.

  1. Published Marketing Lists where the subscription field is set to True
  2. Active Marketing lists where the subscription field is set to False
  3. Published Marketing Lists where the subscription field is set to False
  4. Active Marketing Lists where the subscription field is set to True

Answer(s): D


Reference:

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscriptioncenter# add-a-subscription-list-to-a-subscription-form



You are a marketing administrator.
You need a marketing form that will only accept contact information and allow opt-in to emails. What kind of form should you create?

  1. Journey Form
  2. Forward to a friend Form
  3. Landing Page Form
  4. Subscription Page Form

Answer(s): C


Reference:

https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-forms



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