Adword Search Advertising Advanced Certification Exam Questions with AI Explanations

QUESTION: 41

Ronnie has created an image ad for her design business. When she searches Google, however, she's not seeing the image ad displayed in the search results' sponsored links. Ronnie thencreates a text ad for Google, and this ad shows up in the results. She then deletes the text ad and actives the image ad again - which still doesn't show in the Google search results' sponsored links, like the other ads. Why do you suspect that the image ad isn't showing in the Google Search results as part of the other ads?

Her image is probably in a .gif format; images must be in a .jpg format.
Her image ad must first be approved by Google before it'll show in the Google Search resul ts.
Her image is probably too big to be used in the Google search listing.
Her image ad will only appear in the Google Content Network, not in Google Search.

Answer(s): D

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QUESTION: 42

Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?

Steve can use the 'IP Address Exclusion Tool' option in Account Manager.
Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.
Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.
Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.

Answer(s): A

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QUESTION: 43

You are a Google AdWords consultant for your company and you'd like to do conversion tracking.

How do you participate in the Google AdWords conversion tracking?

Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
You must add the Google AdWords conversion tracking code to your website's HTML code.
Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check
Customize tracking indicator.

Answer(s): C

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QUESTION: 44

You are explaining the process of Google Query to a client. The client wants to understand how Google can create a tiny explanation and introduction of each website before you actually click on the link. Where does Google store the snippets of information that describe each entry in a search result?

Doc server
Index servers
Directly from the web page
Google web server

Answer(s): A

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QUESTION: 45

Gary is creating a new Google AdWords for his company which sells fresh-baked cookies online.

He has created an advertisement describing his company's cookies with this headline, minus the quotes 'Try Our Fresh-Baked Cookies' for his ad. What problem will Gary encounter with this headline?

There are too many characters in the headline.
There's no problem with this ad headline.
The hyphen in the ad isn't allowed.
Gary can't use initial caps in the headline

Answer(s): A

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QUESTION: 45