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  3. Google Adword Reporting and Analysis

Google Google Adword Reporting and Analysis Exam (page: 7)
Google Adword Reporting and Analysis
Updated on: 25-Dec-2025

Viewing Page 7 of 44
Google Adword Reporting and Analysis PDF 211 Questions

You have configured conversion tracking for your website as seen in the figure below. You would like to add, however, a variable to the conversion for "total_cost" for the sum of the items in your shopping cart software. Assuming the total cost code snippet is valid, where does Google allow you to enter variables to the code snippet?

  1. var google_conversion_format
  2. var google_conversion_value
  3. var Google_conversion id
  4. var google_conversion_language

Answer(s): B



You are a Google AdWords consultant to a large manufacturer in Chicago. The manufacturer is reviewing the Google AdWords performance and they have been investigating the Report Center. The client calls you for some information about the Reach and Frequency Report. What does this report reveal?

  1. This report generates statistics for your entire account, or for a portion of your account.
  2. This report helps you determine statistics for ads that appeared on specific domains or URLs in the Google Content Network.
  3. This report helps you determine how many people saw the Google AdWords ads and how many times they saw them within a given time period.
  4. This report presents relevant statistics for ad variations, such as text ads, image ads, video ads, and local business ads.

Answer(s): C



Tom has created a Google AdWords ad that hasn't been performing too well. He has decided to enable the conversion optimizer for his campaign to try to improve his performance. He does have Google AdWords Conversion Tracking enabled. Based on this information, what else will Tom need to use the conversion tracking?

  1. 15 conversions within the last 30 days
  2. Keywords that are generating at least 1,000 impressions per day
  3. Website Optimizer setup for his account
  4. Participation in the Google Content Network

Answer(s): A



You are a Search Engine Marketing consultant for a company in your city. Your client wants you to create a report that will show them which ISP, hostname, and connection speed have driven the most visits to your site. Which report could you run for your client within Google Analytics?

  1. Network properties
  2. Visitor trending
  3. Map overlay
  4. Visitors overview

Answer(s): A



You have been using Google Analytics for your company for the past one year. You've created several reports using Google Analytics and it's helped you make good decisions about your website. You're currently considering sharing your data as part of the Analytics Benchmarking Service. Your manager is in agreement with sharing the data as long as you can do so anonymously. Based on this condition, which Data Sharing Settings would you be able to share in the Benchmarking Service?

  1. You should choose the option 'Sharing Google Analytics data anonymously with the benchmarking service' to keep your data anonymous.
  2. You should choose the option "Sharing Google Analytics data with Google products only" to keep your data anonymous.
  3. You should choose the option "Sharing Google Analytics data anonymously with Google and the benchmarking service" to keep your data anonymous.
  4. You have to share the data with known information, so Google Analytics can contribute the information to similar sites. The advantage is that you'll also see other information that's gone into the Google Analytics Benchmarking Service.

Answer(s): C



Viewing Page 7 of 44



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