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  3. Google Adword Reporting and Analysis

Google Google Adword Reporting and Analysis Exam (page: 4)
Google Adword Reporting and Analysis
Updated on: 12-Feb-2026

Viewing Page 4 of 44
Google Adword Reporting and Analysis PDF 211 Questions

You are exploring Google Analytics for a website you have created. In Google Analytics, you would like to configure the dashboard's graph to look like the one in the figure below. What are the appropriate steps to create this graph measuring total visits and new visits for your website?

  1. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visits and % New Visits.
  2. From the Dashboard, click the Graph Mode drop-down menu, choose "Compare Two Metrics," and then choose Visitors and % New Visitors.
  3. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visitors and % New Visitors.
  4. From the Dashboard, click the Graph Mode drop-down menu, choose "Multiple Metrics," and then choose Visits and % New Visits.

Answer(s): A



Google determines a quality score to evaluate keyword relevance. The higher the quality score, the better the ad will perform for your site. There are several factors that go into determining your quality score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other factor?

  1. Domain name
  2. History of Google AdWords
  3. Negative keywords
  4. Landing page

Answer(s): D



Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?

  1. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.
  2. Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.
  3. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.
  4. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.

Answer(s): C



What reporting portion of Google Analytics would you examine if you're interested in seeing your most popular pages in your website?

  1. E-commerce
  2. Content
  3. Web page views
  4. Goals

Answer(s): B



Which of the following statements best describes the relationship between Google AdWords and the quality score?

  1. The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
  2. The lower a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
  3. The higher a keyword's Quality Score, the better its ad position.
  4. The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.

Answer(s): A



Viewing Page 4 of 44



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