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Google Google Adword Display Advertising Advanced Exam (page: 6)
Google Adword Display Advertising Advanced
Updated on: 25-Dec-2025

Viewing Page 6 of 46
Google Adword Display Advertising Advanced PDF 221 Questions

Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service.
Which one of the following targeting options would be the best for Carl?

  1. Carl should target France, write the ad in French, and allow Google to translate the ad.
  2. Carl should target the country of France and target the language of English.
  3. Carl should target the country of France and display his ad in English.
  4. Carl should target either France or display his ad in English - he cannot do both.

Answer(s): B



Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

  1. Cost per click
  2. Cost per acquisition
  3. Cost per conversion
  4. Cost per 1,000 impression

Answer(s): A



According to Google advertisers in the Google Content Network, you should use display ads rather than text ads whenever possible.
Which one of the following reason is the most compelling reason why display ads are likely to perform better than text ads in the Google Content Network?

  1. Users' activities are different in Search than in the Google Content Network.
  2. Display ads are more attractive than text ads.
  3. Text ads aren't allowed in the Google Content Network.
  4. Display ads are larger and can contain more information.

Answer(s): A



You have created ad through Google AdWords that are targeted for YouTube. How can you create a report on these ads?

  1. You can create a report for YouTube ads through DART for Publishers.
  2. You can create a report for YouTube ads through the YouTube ads placement feature.
  3. You can create a report for YouTube ads directly through the Google AdWords reporting fea ture.
  4. You can not create a report specific to YouTube ads.

Answer(s): C



Examine the image below:



Four areas of the image have been highlighted for your reference. In the image, what highlighted area is represented by the colour green?

  1. Banner ad
  2. Image ad
  3. In stream video
  4. In video overlay

Answer(s): C



Viewing Page 6 of 46



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